We Make The News

Dallas Counselor Offers Video Series On Freedom From Inner Conflict

Our client, Preston Place Counseling, in Dallas, is featured in a new video series that’s being loaded daily to YouTube.

The series, presented by Kelly Antwine, a counselor in North Dallas, is entitled Freedom from Conflict: Discovering the Truth of Who You Are.

Here are the first to video clips in the series. We hope you’ll enjoy the series and find the videos helpful in your own walk.


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Paper Highlights Tech Aspects Of New Book For The iPad, Maya 2012 Predictions

Newspaper’s Descriptions Of iPad Book Made With iBooks Author Helps Showcase 3-D Animations, Interactive Maps, Video Of 15 Maya Scholars In A New Way

PALM COAST, FLThe Palm Coast Observer Saturday published a story about Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya edition for the iPad and it’s “limitless purposes” for getting kids of all ages more interested in learning about history, and what the ancient Maya did and didn’t predict for Dec. 21, 2012, in less than 82 days.

Written by Megan Hoye, the news report from Palm Coast, which is south of Jacksonville and just north of Daytona Beach, describes the unique layout of the book, which was built using Apple’s iBooks Author software as something that can “bring humanity to history.”

“With its small blocks of text on each page and its abundance of interactive features, the e-book is meant to be less daunting than a thick textbook full of dry language and condensed facts,” Hoye wrote. “It’s also meant to provide a more enjoyable way for people—students especially—to learn about Mayan culture.”

Noting the 53 videos of 15 Maya scholars that include almost 130 minutes of HD video and the 200 interactive photos, drawings and graphics, Hoye wrote, “It also features many “scrubbers”—interactive pieces that allow users to manipulate an image.”

Hoye explains the uniqueness of the book by describing how users can learn more about ancient Maya glyphs, or writings.

“In one chapter, a page features a photo of an artifact with glyphs on it. With the swipe of a finger, the artifact dissolves into a computer-generated overlay that allows the glyphs to be clearly examined,” Hoye wrote.

Highlighting a 20-panel interactive map that would take multiple pages to replicate in a traditional book, Hoye featured the “Cities of the Ancient Civilizations of Central America,” map that takes readers from the cities of San Lorenzo and La Venta in 1500 BC to the breadth of Aztec world in 1521 AD.

“Using the same technology … users can slide their hand along the map to watch boundaries, names and cities change,” Hoye wrote.

Hoye says the clear highlight of the book is the 3-D imagery of the Rio Azul Masks from 400 AD, a replica of the Aztec Calendar Stone, which often is confused as the “Mayan Calendar,” and one of the famous Sarcophagus Lid of Lord Pakal, the one Erich Von Däniken and other ancient astronaut theorists say is a representation of a Maya leader in an ancient alien capsule.

“Rather than just showing a photo of an artifact, the book generates a virtual copy of it in three dimensions, which can be spun and enlarged for thorough examination,” Hoye wrote. Quoting Dr. Van Stone she wrote, “’You can’t handle objects, but you can handle virtual objects,’ Van Stone said. ‘My hope is it will make kids more excited to learn this history.’”

Concluding, Hoye quoted Dr. Van Stone saying, “Everyone hates history because it’s dusty and old, right? But when you touch it, when you come in contact with the people who lived somewhere, that’s what humanizes history and makes it worth studying.”

In his book, now available on the iBookstore in a format exclusive to the iPad® at http://www.MVS2012.com, Dr. Van Stone addresses all the actual Maya predictions made for Dec. 21. It is the best tool to counter the exponentially-expanding fantasies of pseudo-scientists, dreamers, hallucinators and snake-oil salesmen looking to capitalize on the “end” of the Maya Calendar on Dec. 21 or 23, 2012.

The original article is located at http://www.palmcoastobserver.com/news/palm-coast/Neighborhood/092920125365/Mayan-conference-entices-scholars-to-Flagler

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

Dr. Mark Van Stone

With degrees in physics and art history, Professor Mark Van Stone is an expert calligrapher, netsuke-carver, and scholar of world paleography and hieroglyphic writing.  He has worked as a musician, disk jockey, interviewer, laboratory technician, animator, type designer, author, lecturer, and archaeological illustrator. His beautifully-illustrated books on Maya hieroglyphs and culture bridge scholarly and popular genres. This Renaissance man is a gifted and entertaining lecturer, ably explicating arcane subjects for a wide audience. His new interactive book for the iPad, 2012: Science and Prophecy of the Ancient Maya, sets a new standard for popular cultural and science education.

Apple, the Apple logo, iBooks, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store and iBookstore are service marks of Apple Inc.

—30—

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Palm Coast Observer Article On Mark Van Stone’s 2012 Book For The iPad

The following is an excerpt of the news article published by the Palm Coast Observer on Sept. 28, 2012.

Image representing iPad as depicted in CrunchBase

Image via CrunchBase

Mayan conference entices scholars to Flagler

Date: September 29, 2012
by: Megan Hoye | Staff Writer

 Bringing humanity to history

Dr. Mark Van Stone has a mission: To make the ancient world of the Mayan civilization come alive to middle- and high-school students.

To do this, he’s released a virtual book based on the Apple iBooks software, which allows developers to embed photos, videos and other applications into books for iPad tablets.

It’s called, “2012: Science & Prophecy of the Ancient Maya,” and it released about a month ago. The first public demonstration of the book was held in Palm Coast at the annual Maya at the Playa conference.

Of more than 2,000 books about the so-called Mayan prophecy foretelling the world’s end to come about at the end of this year, only four of them are written by scholars of the civilization, Van Stone said, and he is one of them. He wrote his book to help shed light on the truth behind the apocalyptic hype.

“Because we don’t know much about the Maya, people start to speculate,” Van Stone said. “We seem to hunger for the drama of the end of the world, and a lot of people want to know there’s some higher power that knows what’s going on in their lives.”

That desire considered, Van Stone said, the so-called prophecy of the world’s end in 2012 doesn’t exist. Explanations of how the prophecy hype arose and why this is a misinterpretation of hieroglyphs is included in his book.

“For scholars, that’s old news,” Van Stone said. “This has been done. Saying the prophecy was never made has been done. What’s new is the format of this book.”

With its small blocks of text on each page and its abundance of interactive features, the e-book is meant to be less daunting than a thick textbook full of dry language and condensed facts. It’s also meant to provide a more enjoyable way for people — students especially — to learn about Mayan culture.

Several videos are embedded throughout. It also features many “scrubbers” — interactive pieces that allow users to manipulate an image. This technology has limitless purposes, Stone said.

For example, in one chapter, a page features a photo of an artifact with glyphs on it. With the swipe of a finger, the artifact dissolves into a computer-generated overlay that allows the glyphs to be clearly examined.

Using the same technology, Van Stone was able to develop an interactive map that shows the changes in civilizations in Mesoamerica as time progressed. Users can slide their hand along the map to watch boundaries, names and cities change.

But what Van Stone is most excited about is the four virtual objects included in his book, which were generated by a program called AutoDesk Maya, the same technology used in the movie, “Avatar.”

Rather than just showing a photo of an artifact, the book generates a virtual copy of it in three dimensions, which can be spun and enlarged for thorough examination.

“You can’t handle objects, but you can handle virtual objects,” Van Stone said. “My hope is it will make kids more excited to learn this history.”

Van Stone’s goal is to speak with schools about implementing his book in the classroom. Because it includes games and short sections, he thinks it would be a strong tool for a young student because it would, ideally, include fun rather than just studying.

Van Stone said he finds Mayan culture to be rich and fascinating, and he hopes that by bringing some aspects of the civilization to life, others will as well.

“Everyone hates history because it’s dusty and old, right?” he said. “But when you touch it, when you come in contact with the people who lived somewhere, that’s what humanizes history and makes it worth studying.”

 

 

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Dr. Mark Van Stone To Be In Palm Coast, FL at 6th Annual Maya At The Playa

Renowned Maya Scholar Dr. Mark Van Stone will be in Palm Coast from Wednesday to Saturday of this week for the 6th annual Maya at the Playa conference.  He’s presently talking to news organizations around the country about tips parents can follow to talk to their kids about the rising hype associated with the end of the Maya calendar on Dec. 21, 2012. 
FACTS:

  • There are 86 days remaining before the end of the Maya Calendar, Dec. 21, 2012.
  • There are more than 3,200 publications on the Maya prophecies, but only FOUR have been written by actual Maya scholars
  • Dr. Mark Van Stone of San Diego, one of the four scholars, is providing parents & teachers with information about how to debunk the hype that’s building
  • Dr. Van Stone will be in Palm Coast Wednesday-Saturday of this week
  • Dr. Van Stone has released a cool, interactive book for the iPad and its the only book like it in the world

WHO:  Maya scholar, Dr. Mark Van Stone of Southwestern College in San Diego, will be at the 6th Annual Maya at the Playa Conference in Palm Coast Wed-Saturday. Dr. Van Stone has recently released the only book for the iPad that has 3-D animations, 53 videos of 15 scholars, and 200-plus interactive photos, drawings, glyphs that can be used to debunk the ridiculous predictions that have been cast upon the Maya, such as the alignment of the planets, reversal of the poles, even predictions for a utopian bliss out.

WHAT:  Dr. Van Stone is available for interviews to talk about how parents can talk to kids about debunking the wild predictions and setting a factual record about what the Maya said, using a highly entertaining, interactive book for the iPad–the only one like it available in the world.

WHEN: Wednesday-Saturday of this week in Palm Coast, FL

HOW: Dr. Van Stone, working with Claxton Creative of Dallas, has developed a 179-page interactive book for the iPad that features all the information a thinking person could want to help scientifically discuss what the Maya predicted.

MORE INFORMATION: Dr. Van Stone’s book, 2012: Science & Prophecy of the Ancient Maya, can be found on the iBookstore at: http://www.mvs2012.com

VIDEO TRAILER:

 

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How to Talk to Your Children About the 2012 Prophecy

MAYA SCHOLAR: HOW TO TALK TO YOUR CHILDREN & TEENS ABOUT DOOMSDAY PREDICTIONS ASSOCIATED WITH THE ANCIENT MAYA IN THE NEXT 92 DAYS

San Diego’s Dr. Mark Van Stone Says Lots Of Speculative Predictions Have Been Cast Upon The Maya, But They Do Not Include Current World Events, Nor Facts

SAN DIEGO—With 92 days remaining before the oft predicted “end of the world” based on the anticipated “turning over” of the Maya calendar, Southwestern College Professor Dr. Mark Van Stone Tuesday offered suggestions and resources for parents who have children and teens asking questions about the growing tensions in the world based on what they have seen or heard about the Maya and the 2012 prophecy associated with the Maya.

Dr. Van Stone’s new digital book for the iPad®, 2012: Science & Prophecy of the Ancient Maya, provides colorful, scientific and interactive answers about the Maya for kids of all ages, and it is a resource parents can rely on when children ask, “Is the world really coming to an end on Dec. 21, 2012 based on Maya predictions?”

Dr. Van Stone, recognized as one of only four scholars in the world to write a scholarly book on the Maya and their predictions for 2012, says knowledge of the ancient Mesoamerican civilization is limited, “but we know enough to say confidently they didn’t predict an end of the world in December of this year.”

He believes parents, grandparents and teachers have an obligation to assure youngsters that doomsday predictions have long been part of our culture, and as yet, none of them have come true. He also emphasizes that there are no written clues that were left by the Maya of an impending, immediate doom in the year 2012. In fact, according to his exhaustive work, the Maya actually predicted a long and stable future to at least 4772 AD—2,700 years from now.

“While archaeologists have dug up 1 percent of the Maya cities … there’s 99 percent of the information that’s still there available for us to find, and nothing has been found that spells the end for anyone in the next 90 or so days,” Dr. Van Stone says.

For this reason, Dr. Van Stone says there are many reasons to approach popular prophecies of the Maya critically. He also believes that many current world events, including the most recent protests in the Muslim world and last week’s eruption of the volcano in Guatemala are not evidence of fulfillment of Maya prophecy. Rather, these are merely coincidences—the kinds of events that will continue to happen in the 92 days remaining before the “end” of the Maya calendar.

“While junk scientists and new agers have made so many wild predictions about Dec. 21, 2012, that some of them are bound to happen, especially if these ‘predictions’ are non-specific, there is not a shred of evidence to support them,” Van Stone said. “Lots of potentially tragic events are going to happen between now and the end of December. Lots have happened every year and will continue to happen. As for that volcano right smack in the middle of Maya country: its eruption is indeed impressive. But there is a reason they call it ‘Volcano of Fire.’ It is always smoking and sputtering, and it often erupts violently. We don’t have a single Maya inscription about volcanoes. We don’t even have the glyphs for the words volcano, eruption or lava, because they apparently never mentioned them,” Dr. Van Stone said. 

Dr. Van Stone suggests parents with a child who is seeking answers to what they have seen on TV or read on the Internet be open and straightforward with them.

“This is a great teachable moment to talk about the fantastic history of the Maya and there are many scientific resources available, like my book for the iPad, that can help open a new world of learning for children of all ages,” Dr. Van Stone said. “My colleagues and I are celebrating this attention for the Maya because we know once children begin to study them, they only will want to learn more. We very well may have a great new number of Maya scholars in the next decade because of the wild predictions that have been made about this year.”

In his book, now available on the iBookstore in a format exclusive to the iPad®, Dr. Van Stone addresses all the actual Maya predictions made for Dec. 21. It can be used to help educate the public as more, and more shrill, “prophecies” come out of the woodwork as we approach the 5,125-year “end” of the Maya calendar-cycle.

This 179-page book has 3-D animations, interactive maps and drawings, beautiful photographs, and two hours of video illustrations. It is the best tool to counter the exponentially-expanding fantasies of pseudo-scientists, dreamers, hallucinators and snake-oil salesmen looking to capitalize on the “end” of the Maya Calendar on Dec. 21 or 23, 2012. Dr. Van Stone points out that more scholars correlate the 13.0.0.0.0 “end of the Bak’tun” in the Maya Long Count Calendar to Dec. 23 or 24 than to the 21st.

With degrees in physics and art history, Dr. Van Stone is an expert calligrapher, netsuke-carver, artist, and scholar of ancient writing. The book can be purchased in English on the iBookstore®, in 32 countries, at http://mvs2012.com.

“This book expands the way an individual can learn on their own, at their own pace and to a level not previously possible,” said Dr. Van Stone.  “I am proud and delighted to be part of a team that has set a high standard for this new kind of educational tool.”

Dr. Van Stone also is offering classroom teachers wanting to do guest videoconferences about the Maya to schedule a time when he can join their students. (Interested teachers should call 972-863-8784 in Dallas to check on available times.)

This fascinating book discusses the 2012 “meme,” Maya culture, the workings of their calendar, mathematics, astronomy, world-view, creativity and their hieroglyphs. A section on deciphering their hieroglyphs introduces the reader to how we know what we know about the writings of this ancient and noble culture.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

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Ancient Maya and their 2012 Predictions Given New Life in iPad Book

DALLAS –After six months of production and more than four years of scholarly study, Dallas’ Claxton Creative, LLC and San Diego’s Dr. Mark Van Stone edition of 2012: Science & Prophecy of the Ancient Maya now is available on the iBookstore in 32 countries worldwide – just in time to answer one of the most pressing questions of the year: “What did the Maya predict would happen on Dec. 21, 2012?”

Joined in bit parts by 14 renowned Maya scholars from around the world and complete with four 3-D animations of ancient Maya and Aztec works, hundreds of photographs, interactive maps and drawings, and even an interactive puzzle of the historic right panel of Tortuguero Monument 6, Dr. Van Stone’s 32,000-word book was designed for the iPad(R).

“If you want to know what the ancient Maya predicted about Dec. 21, 2012, we have worked with Dr. Mark Van Stone to compile the most extensive, interactive, animated and scholarly product that’s ever been produced on the subject, bar none,” said Donald Claxton, the book’s publisher. “We have a ‘Who’s Who of Maya Scholars’ in more than two hours of video clips, 3-D animations, interactive maps, photos and drawings, plus never-before-released interpretations of Maya glyphs. This is the most complete and scholarly source of information about what the Maya did and did not predict.”

The book, printed in English, can be purchased in Australia, Austria, Belgium, Bulgaria, Canada, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, the United Kingdom and the United States.

“It has been a dream come true to see this body of work formatted to work so well on the iPad,” said Dr. Van Stone. “Through the magic of technology, we have been able to revive the Maya and pay tribute to the uniqueness and intelligence of this very special people. What did the Maya predict about Dec. 21 or 23, 2012?

“In my book we explore the most up-to-date interpretations and discoveries of the ancient Maya and explain them in a way that will be accessible to all: to an elementary student working on a class report, a layman searching for answers based on the hype surrounding the 2012 meme, and even the college student or scholar on the quest for greater understanding of the Maya,” Van Stone said.

Claxton, who met Dr. Van Stone, a speaker, author, Maya expert and professor of art history at Southwestern College in Chula Vista, California, online in March via Twitter following an appearance on Ancient Aliens, said his company has worked closely with the professor and other Maya scholars to develop this new form of technologically advanced book, which can only be read on an iPad.

“It’s been an amazing journey to learn the essence of this developing technology and marry it with the lunar, planetary and solar observations of the ancient Maya who more than 1,000 years ago studied these things as a way of explaining what was going on in their world,” Claxton said. “Dr. Van Stone now is ramping up efforts to inform children of all ages about what the Maya knew and what they said, in particular about Dec. 21 or Dec. 23, 2012, depending on which way of counting scholars have devised.”

“From the second one opens my book on an iPad, readers are transported into the ancient past by some of the most recognized Maya scholars,” Dr. Van Stone said. “Professor John Hoopes from the University of Kansas traces the 2012 meme all the way back to Christopher Columbus’ discovery of the New World.

“Colgate Professor Anthony Aveni explains his ‘what works theory’ and how non-scholars ‘cherry-pick’ information they use to get their personal theories to match their personally desired outcomes while omitting conflicting information. Independent scholar, Austin’s Dr. Barb MacLeod, presents the first-of-its-kind interpretation and reading of one of the most important pieces associated with the 2012 meme, among others,” Van Stone said.

In the book Dr. Van Stone also was joined in short video clips by:
* University of Calgary Professor Kathryn Reese-Taylor
* Yale Professor Oswaldo Chinchilla
* Tulane University Professor Marc Zender
* Flora S. Clancy, professor emerita of art history at the University of New Mexico
* Khristaan Villela Santa Fe University of Art and Design
* John Justeson of the University at Albany
* Maryland Senior Lecturer John B. Carlson
* Ivan Sprajc, Institute of Anthropological & Spatial Studies, Scientific Research Centre of the Slovenian Academy of Science and Arts
* Susan Milbrath, curator of Latin American Art and Archaeology, Florida Museum of Natural History
* Northern Illinois University Professor Jeff Kowalski
* Jaime Awe, Director of the Belize Institute of Archaeology

Claxton and Dr. Van Stone said they are working on a series of promotions in the coming months including an extensive travel schedule that will mean planned public presentations in Atlanta, New York, Washington, Boston, San Diego, San Francisco, Portland and on the campus of Princeton University.

“We are encouraging teachers in primary and secondary schools, as well as college professors to adopt this text for a course of study, research papers, or even a special guest video appearance from me throughout the fall,” Dr. Van Stone said. “As we get closer to Dec. 21, 2012, and the election season winds down in America, interest in this subject is going to increase and the non-scholars, many of whom are predicting either a ‘blow up’ or a ‘bliss out’ depending on which kind you talk to, are going to be coming out of the word work. If you’re armed with the information in my book, you’ll be able to refute each one of them with the facts and help put the minds of those around you to rest.”

Device Requirements:
* Viewed using iBooks 2 on an iPad
* Print Length: 179 Pages
* iOS 5 is required

Pricing and Availability:
2012: Science & Prophecy of the Ancient Maya is $14.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the iBookstore in the Astronomy category. Schedule an interview now about this amazing technological work by calling 972-863-8784.

2012: Science & Prophecy of the Ancient Maya
Purchase and Download
YouTube Video (Trailer)
Screenshot
Screenshot

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others. Copyright (C) 2012 Claxton Creative, LLC. All Rights Reserved. Apple, the Apple logo, iBooks, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store and iBookstore are service marks of Apple Inc.

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Making A ‘Book’ With iBooks Author

Making a “book” with iBooks Author is not like anything you’ve ever done before.  We promise.

Apple did a fantastic thing in January when it released its iBooks Author software to the world. The software makes it possible to include audio, video, text, 3-D animations, interactive widgets, graphs, quizzes and HTML links all in a “book,” that Apple has heavily trademarked and called an “iBook.” 

It is important to distinguish here that an iBook made for the iPad can not be opened on a Kindle or a Nook.  You can’t even read one on a desktop of a Mac.  It’s a product for the iPad only.  (We’ve even argued that the word “Book” should be dropped from the description of what this is….)

Numerous times since January, this writer has had conversations with people who heard me talking about an iBook for the iPad, but they really had no idea what I was talking about.  Many still, even in August 2012, are confusing the iBook for an e-Pub book they’ve read on their Kindle or Nook.  Talk about frustrating.

Turning the Page

But it’s when you open a 3-D image of say, the Rio Azul mask in the soon-to-be-released 2012: Science and Prophecy of the Ancient Maya by scholar Dr. Mark Van Stone and you put the iPad in front of them that eyes pop. And then they touch their fingers to the iPad screen and begin to spin it around in a trance. The next reaction is, “WOW! My Kindle/Nook can’t do this.”  EXACTLY!  And then there is no going back….

The iBook is soon-to-be-released by Apple.

Today at ClaxtonCreative.com we begin a new series on iBooks Author.

At present, we have finished one book and are in final edits and approvals, ready to send it to Apple for their blessings and entry into the iTunes iBookstore. We have three other children’s books in the hopper and are looking to do other projects. Ultimately, we want to produce the series of books that started this whole pursuit via our sister project and website, TheWondersExpedition.com.

With the release of iBooks Author, yes, a lay person can make one of these books. But a word of caution.

We just invested seven months of seven-days-a-week work to discover the processes for how to make these technological wonders. Many of us have been given uplifting (sarcasm) advice to go get “real jobs,” to “take a salary,” etc., all the while knowing that what we are doing has never been done before and because of that, we can make a difference.

The iBook Challenge

There have been hours of frustration.  Hours of staring at settings in applications, cursing them, talking to them and begging them to work.

There have been hours listening to audio files and trying to remove sounds that we wish we hadn’t recorded (the convention center manager in Memphis will always remain one of our least favorite people on the planet.)

We’ve done editing on hours and hours of video clips.  Endured kernel crashes from computer software that the manufacturer says we’re causing because we’ve pushed their premium technology further than it may be ready or capable of going.

There have been days of going to bed puzzled. And days of not going to bed at all because we wanted to find a workable solution to a vexing problem and refused to let technology get the best of us.  This writer can think of at least three occasions where unraveling a particular issue took 36 hours here, 52 hours there, and another 16 hours there.

If you have this kind of a drive, this series is for you.  (If you’re interested in us doing it all for you, give us a call today at 972-863-8784.  We’d be happy to have your business.)

The iBook Information Sharing Strategy & Budding Community

We share this information willingly, though some might say we’re giving away trade secrets. Share with us something that’s not a secret because of the Internet…. When we have shared, we’ve found wonderful people around the world who have shared something mutual in return.  And we’re building a vast community of people like us; people who want to use this technology to change the world and make learning something along the lines of a discovery, not rote memorization.

We are on the verge of greatness with this new product.

Tomorrow we begin with the first step—exploring and explaining the software product, iBooks Author. The rest of the series will break down the aspects of an iBook—Photo & Images, Audio, Video, Widgets, 3-D animations, Text programs, and just as important as all the rest, where does one store all this information.  We invite you back to sample a little of each part and even more so, encourage you to share your stories or struggles. Through it all, we all will make better products for our growing number of readers.

It’s going to be an exciting series.

 

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2012 Updates–The Wait Is Almost Over

 The Wait Is Almost Over….

We are nearing completion and release of Dr. Mark Van Stone’s 2012: Science and Prophecy of the Ancient Maya as a multi-touch, interactive book for the iPad.  This first-of-its-kind publication will be the most complete book on the 2012 Meme written by an actual Mayan scholar.  Dr. Van Stone is joined in the book by 12 other Mayan scholars, including Dr. Anthony Aveni, Dr. John Carlson, Dr. Susan Milbrath and more.  Each scholar is able to add an incredible level of knowledge and insight to this production.

The 3-D animations, built with AutoDesk‘s Maya, also ad an incredible dimension to the experience with 3-D animations of Mayan masks, Lord Pakal’s Sarcophagus Cover and the Aztec Calendar Stone, which is heavily confused across the Internet as the “Mayan Calendar.”

Dr. Mark Van Stone

Dr. Mark Van Stone, one of four Mayan scholars to publish materials that "are to be taken seriously," is the only scholar to have a multi-touch, interactive book for the iPad on the 2012 Meme, coming this summer!

Register To Receive Regular Updates

To receive updates on the release of the book, tour date information and new information throughout the rest of the 2012 year, please fill out the form below and join our mailing list.

To Book An Interview

For bloggers and members of the news media wishing to book Dr. Mark Van Stone for an interview, please send an email to 2012@ClaxtonCreative.com or call 972-863-8784 to schedule a time.

To Schedule An Appearance

Dr. Van Stone is setting up an extensive tour to promote his book throughout the summer and fall of 2012.  Please contact us today to inquire about arrangements for an appearance in your town or event.  You are encouraged to send an email to Info@ClaxtonCreative.com or call 972-863-8784 to begin this process before the schedule fills up completely.

 

 

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How We Turn Lit. Aglow!–Our Process for Multi-Touch iBook Development

We are leading the charge in the development of the new multi-touch, interactive books for the iPad through the use of Apple’s iBooks Author software and have developed a sound process for turning literature aglow.  Already we have a major works nearing completion for publishing–Dr. Mark Van Stone’s 2012: Science and Prophecy of the Ancient Maya and we’re amassing a number of projects in the production cycle.

We designed this sample iBook to help explain what the process of development with this new technology is like, but also to demonstrate how cool these new books really are.

Within this linked publication we call, “Lit. Aglow,” one can test drive a 3-D animation, see how movies can be embedded, and how interactive photos or illustrations work, etc.

There are more bells and whistles coming in this rapidly advancing field of development.

But for now, we are proud for you to download this free copy of Lit. Aglow!  Just complete the registration information below and we’ll send a link right to you!

 

 

 

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@SMUCraneGuy V. @SMU Good Social Media V. Almost None At All

UPDATE, Tuesday, May 29, 2012 7:48 a.m.: The guy who was allegedly posting as @SMUCraneGuy, commercial photographer Ty Williams of Dallas, says he’s stopping now because “there’s no longer any humor” in the situation as the real crane suspect fell to his death in the middle of the night.  One tweet on @TyWilliams says, @smucraneguy says a lot about our culture today. It was fun to run that, it shows the power of social media. Lets use it for good.”  Amen to that. 

UPDATE Tuesday, May 29, 2012:  We are sad to report that the real suspect in the SMU crane ordeal fell to his death last night about 1:45 a.m. when police were trying to approach him up the crane.  The fake Twitter account, however, managed to amass 2, 187 Twitter followers in less than 24 hours.  That’s no small feat, and yes, controversial and sad at the same time.  Our point in this post is to show that crisis communications is essential, whether it’s an event that’s your fault or not.  As one of our colleagues said on Twitter last night, “If it’s on your property, you own it.”  We regret this situation ended with the death of this one person, but are thankful that no one else was hurt.  Now is the time for an assessment of what worked well and didn’t work in the communications around central Dallas Monday during a holiday and while admittedly, the SMU student/teacher campus ratio was low.

Social media is a very active medium.  And when it’s hot, its impact can be far reaching.  It can be funny.  It can be serious.  And it can be opportunistic. 

With news stories in Dallas Monday of a person who has ascended a construction crane on the Southern Methodist University campus in central Dallas, has come a contrasting case study in the uses of Twitter and social media for informing the public.

One involves SMU itself.  The other involves an as yet unknown person, claiming to be a Texas Christian University student/alum, and the creation of a rogue twitter account named @SMUCraneGuy.

It was created sometime early afternoon today and at this writing has amassed almost 800 followers in just that short amount of time.  Yes, this likely is a one-day Twitter event for this account, but here’s the contrast–SMU has not updated their Twitter feed in SEVEN HOURS.

In the meantime, SMU Crane Guy has posted 64 tweets, many of them comical and engaging.  None of them have been critical of SMU, but more light-hearted.

UPDATE–As we write, SMU has broken out the Twitter feed and offered four posts.  This is great.  But after a seven-hour break in the silence, the opportunities of the day have been squandered.

From six years as the communications director of Dallas ISD, I understand the importance of working with the news media in a situation like this.  My friend Jeff Crilley, formerly of KDFW Channel 4 here in Dallas used to call it, “Feeding the beast.”  That is what has to happen in situations like these.  Simply not sending out information doesn’t make the situation go away.

There was a great opportunity for SMU today.  Sure, I’ll bet SMU executives are cussing the SMU Crane Guy imposter for doing what he/she is doing.  But who ever it is, they are not hurting the brand right now.  They’re actually helping it because even in the face of this tragic situation, people for the most part are associating this rogue poster with SMU and with 9-out-of-10 posts, they’re laughing.  And in a situation where  your campus has largely been held captive all day, that’s not at all bad.

SMU, we’d love to work with you on your social media program.  If nothing else, find out who the rogue poster is and hire them…..

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