There are two options in the public relations world: 1) Go with a traditional and expensive PR firm that writes “press releases,” or 2) go with a company that’s focused on delivering “news releases” to reporters that will get attention and increase your odds of making it into a news cycle without winding up with Read More
Do not send us a resume that says you have written “press releases.” If you do, it’s going in the trash. We have a hard and fast rule in our company. Our activities are geared toward getting our clients news coverage. It’s that simple. We do not write fluff and stuff information to clog up Read More
Brands are built by what people say about you, not what you say about you. That’s a hard message for many corporate executives and public relations people to grasp. You can run a multi-million campaign on TV, radio, print and the Web, but if you promise good customer service or a great product that has Read More
