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PR Resume Tip Number One–News Releases

April 26, 2011 | by Donny Claxton | Make A Comment | News Releases, Our Philosophy

Do not send us a resume that says you have written “press releases.” If you do, it’s going in the trash. We have a hard and fast rule in our company.  Our activities are geared toward getting our clients news coverage.  It’s that simple. We do not write fluff and stuff information to clog up Read More

The Dirty Walmart Toilet: Brands and social media

January 10, 2011 | by Donny Claxton | Make A Comment | Our Philosophy, Social Impact

Brands are built by what people say about you, not what you say about you. That’s a hard message for many corporate executives and public relations people to grasp.  You can run a multi-million campaign on TV, radio, print and the Web, but if you promise good customer service or a great product that has Read More

Claxton Creative, LLC * 10405 E NW HWY, STE 330 * Dallas, TX 75238 * 972-863-8784