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When God Redefines The Possible Book for iPad on iBookstore

When God Redefines The Possible Book for iPad on iBookstore

JOHN ED MATHISON MINISTRY PUBLISHES INNOVATIVE, INTERACTIVE BOOK FOR IPAD DESIGNED TO EXPAND MINISTRY WORK WORLDWIDE

 ‘When God Redefines The Possible’ Now Available AT WGRTP.com

MONTGOMERY, AL—Former Senior Minister of Frazer Memorial United Methodist Church in Montgomery, John Ed Mathison, is making history again. This time, he’s teamed up with a former Alabama governor’s press secretary to release an innovative, interactive book exclusively for the iPad that will change how people around the world follow a daily devotional or use social media to hold “Sunday School classes worldwide.”

When God Redefines The Possible

When God Redefines The Possible, John Ed Mathison’s book for iPad.

Mathison recently released When God Redefines The Possible on Apple’s iBookstore, a title he published in paperback in November. The new work, complete with 22 videos, interactive puzzles, quizzes and Bible references can be used on the more than 100 million iPad and iPad mini devices in use around the world.

The book can be downloaded from the iBookstore by visiting WGRTP.com.

Production began in January with Claxton Creative, LLC of Dallas, led by Donald J. Claxton, former the former press secretary of Gov. Fob James and assistant press secretary to former Gov. Guy Hunt.

“We have taken a book printed in black and white and brought it to life with short video clips in multiple chapters that are designed to help readers prepare their minds for the text that follows by asking some important questions or giving some insight about what they’re about to read,” Mathison said. “With the rapid adoption of iPads in schools all across Montgomery and around the world, this is the new type of curriculum tool that readers young and old are finding more and more engaging and enriching in their study.

“It only makes sense to apply this same technology to something like a daily devotional where people can use these technological advances to draw closer to God and use social media to draw closer to other believers and non-believers around the world,” Mathison said.

Mathison’s book, which is 109-pages in print, expanded to 192 pages on the iPad and contains more than 50 chapters of colorful and important ministry lessons and encourages readers to see that God is still doing miracles, even in today’s turbulent times.

The videos, produced by another former aide to Gov. Hunt, Stacey Rimer Stakely, and shot at Frazer by Matthew Gamble, feature Mathison talking about healthy eating, God doing things in people’s lives they could not have anticipated, and even references to his late father, Si Mathison.

“John Ed Mathison has been a leader in ministry for almost 50 years and the exciting thing about this book for iPad is that it proves he’s still a leader in ministry even though he’s been retired from Frazer for a couple of years now,” Claxton said. “We have worked with him to produce a new tool that uses the latest in technology to help spread the word of God. That, in and of itself, is an example of God redefining the possible, as the technology for this didn’t even exist 17 months ago.”

Claxton said versions for readers using Amazon’s Kindle, Barnes and Noble’s Nook are near completion as well.

“John Ed’s use of digital books will make his work available to anyone in the world with a computer, tablet or smartphone,” Claxton said.

John Ed, who served 36 years as Senior Minister of Frazer Memorial United Methodist Church in Montgomery, said he is excited to begin this new phase of his ministry.

“I have said before that ‘it is easy to have a Gutenberg mentality when we live in a Google reality.’ and taking converting my writings and teachings into a digital format so that people around the world can share and interact with each other through the social media tools and interactivity functions within the book is an example of where ministry must grow in order to reach those needing and yearning to hear the word of God,” Mathison said. “I’m excited for the potentials this brings for ministry. God really has redefined the possible.”

Claxton is no stranger to innovation and change. He was dubbed as the “foremost student iconoclast” in Dr. John Fair’s 1990 book about Auburn University at Montgomery’s first 20 years. In July 1994, he made candidate Fob James the first statewide candidate in Alabama to have a published email address. In March of 1995, he began writing the original pages for the state of Alabama’s website, which was launched and featured as the lead story in the Montgomery Advertiser in August 1995.  In 2001 he became the communications director for the Dallas Independent School District, then the 12th largest school district in the nation and helped pass the largest education bond program in Texas history—a $1.37 billion program. In 2012, his company began producing books for the iPad, including Dr. Mark Van Stone’s interactive text 2012: Science & Prophecy of the Ancient Maya and There’s A Zombie In My Treehouse by Ken Plume, John Robinson and Len Peralta of Atlanta. The company also has begun production on a book for Learning Forward, one of the largest professional development organizations in the world for schoolteachers.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide.

John Ed Mathison Leadership Ministries

The John Ed Mathison Leadership Ministries was formed in 2008, as John Ed reached the mandatory retirement age of the United Methodist Church. The ministry is a member of the Evangelical Council for Financial Accountability. The mission of the ministry is to bring honor and glory to the Kingdom of God by training leaders for Kingdom work. John Ed actively speaks to churches, conferences and leadership training programs on a local, national and global scale. More information is available at www.JohnEdMathison.org.

 

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Dallas Parents Raising Awareness Congentital Heart Defects In Children

For Immediate ReleaseCC Red Circl
Contact: Donald J. Claxton
Feb. 4, 2013
214-364-7240

DALLAS PARENTS SHOWING SPECIAL SIDES OF ‘BROKEN-HEARTED’ CHILDREN, RAISING AWARENESS ABOUT HEART DEFECTS CUPID CAN’T CURE

Interview Local Parents, Children Featuring Congenital Heart Defect Awareness Week Feb. 7-14 During Mended Little Hearts of Dallas Support Group Event

DALLAS—It’s almost Valentine’s Day, the time for Cupid, colored candy hearts, cards and this year, Congenital Heart Defect Awareness Week, a time when parents of “broken-hearted” children are seeking to raise awareness for the importance of prenatal screening, post-birth pulse and oxygen testing, and supporting children who live with “broken hearts” year round.

Two Dallas-area moms with children who have a CHD are available for interviews, along with Emma, 2, and Pablo, 15, and others in the area who have been affected by CHD and who are trying to educate the public about the importance of recognizing the signs and symptoms of this disease. Emma, 2,

A monthly support meeting also is slated for Feb. 11, at 6:30 p.m. at Children’s Medical Center in Dallas provided flu conditions do not re-escalate and the hospital prohibits such on-site activities out of concern for the families involved.

WHAT, WHERE, WHEN:

  • Pre-event interviews with Sarah Stewart and her daughter, Emma, who has Hypoplastic Left Heart Syndrome
  • Pre-event interviews with Alejandra Romo and son, Pablo, who had Transposition of Great Arteries when he was 10 days old
  • Feb. 11, 2013: Mended Little Hearts of Dallas support group meeting at Children’s Medical Center, Dallas, with family members of children in the hospital’s Heart Intensive Care Unit at 6:30 p.m. in the DL Café Seating area.

*Editor’s Note: Because it is flu and RSV season, children like Emma are not permitted to go to the hospital unless they are sick, and children in the hospital are not permitted to leave the ICU because they are sick, so to get video of an affected child, it is necessary to do an off-site, in-home interview. (Reporters and photographers also must not be experiencing flu, RSV or cold-like symptoms in order to be around the CHD children and parents.)

During the Feb. 11, 6:30 p.m. MLH support meeting at Children’s Medical Center, family members of those suffering from this disease will be treated to a meal outside the ICU in an effort to take their minds off of the condition of their child, to offer encouragement from moms and dads whose children also have the disease but are not currently in the hospital, and to recognize the national awareness campaign.

According to the National Institute of Health, CHDs are the most common type of birth defect, affecting eight out of every 1,000 newborns. Each year, more than 35,000 babies in the United States are born with a CHD. But according to Stewart, the signs are not always obvious.

“I like to think of CHDs as a silent fight most of the time. My Emma wears visible signs of her fight: oxygen tubing, feeding tube, etc.; however, there are many children living among us that look ‘normal’ on the outside. Unless you see their ‘zipper,’ or scar tissue from surgery, you likely would not know of their daily battle of living with a ‘broken heart,’” Stewart said.

“Through Congenital Heart Defect Awareness Week in Dallas, we are seeking to raise awareness about heart defects that Cupid’s arrow can’t cure.”

Background on Emma: Emma has had three major open-heart surgeries, was intubated for more than six months, endured an inpatient hospital stay for 12 of the first 15 months of her life, and continues to require significant medical care. Emma’s specific case is rare. Her parents learned of her specific heart conditions before she was born and sought out the best medical care for her in the special heart patient intensive care unit at Children’s Medical Center in Dallas.

Background on CHDs: A CHD is a problem with the heart’s structure that are present at birth. Common examples include holes in the inside walls of the heart and narrowed or leaky valves. In more severe forms, blood vessels or heart chambers may be missing, poorly formed and/or in the wrong place.

CHDs are the most common birth defects. CHDs occur in almost 1 percent of births. Nationally each year, between 100-200 deaths are due to unrecognized heart disease in newborns. These numbers exclude those dying before diagnosis. About 40,000 children in the US are born each year with a CHD.

Figures show that nearly 25 percent of children born with a CHD will require heart surgery or other interventions in order to survive. Today, more than 85 percent of babies born with a CHD will survive to age 18, but children with more severe cases are less likely to reach adulthood.

Mrs. Stewart often points out that nearly twice as many children die from CHDs in the US each year as from all forms of childhood cancer, yet funding for pediatric cancer research is five times higher than funding for CHDs.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton.

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Claxton Creative Publishing Books For iPad Wth John Ed Mathison

Digital Book Publisher Begins iPad Project With John Ed Mathison Ministry

 DALLAS DIGITAL BOOK PUBLISHER DESIGNING INTERACTIVE BOOKS FOR JOHN ED MATHISON MINISTRY IN MONTGOMERY, AL

Former Alabama Governor’s Press Secretary Teaming Up With Storied Frazer UMC Minister To Bring ‘When God Redefines The Possible’ Book To Life

CC Yellow Books Circle 60 by 60 TR 1MONTGOMERY, AL—Claxton Creative, LLC of Dallas, led by former the former press secretary of two former Alabama governors, Thursday announced it has begun producing digital book formats of Montgomery’s John Ed Mathison’s recently published print work, When God Redefines The Possible.

Mathison’s book, which is 109-pages in print, contains more than 50 chapters of colorful and important ministry lessons and encourages readers to see that God is still doing miracles, even in today’s turbulent times.

When God Redefines Possible by John Ed Mathison.

When God Redefines Possible by John Ed Mathison.

The digital format for iPad will include a series of videos, interactive photos and illustrations, end of chapter quizzes, puzzles, Internet social media components and other ways to help broaden the reach of one of the Southeast’s most recognized United Methodist Church leaders.

Versions also will be produced for readers using Amazon’s Kindle, Barnes and Noble’s Nook, as well as the Samsung Galaxy and Microsoft Surface.

“John Ed Mathison has been a recognized leader in ministry for nearly a half century and even today, he is on the cutting edge of using technology to help spread the word of God,” said Donald Claxton, owner of Claxton Creative in Dallas. “The use of digital books will make his work available to anyone in the world with a computer, tablet or smartphone. Now that’s really an example of God redefining possible.”

John Ed, who served 36 years as Senior Minister of Frazer Memorial United Methodist Church in Montgomery, said he is excited to begin this new phase of his ministry.

“I have said before that ‘it is easy to have a Gutenberg mentality when we live in a Google reality.’ and taking this next step, to convert my writings and teachings into a digital format so that people around the world can share and interact with each other through the social media tools and interactivity functions within the book is an example of where ministry must grow in order to reach those needing and yearning to hear the word of God,” Mathison said.  “I’m excited for the potentials this brings for ministry. God really is redefining the possible.”

Claxton said his firm, based in Dallas, is working to schedule a video production schedule with Mathison and to begin the digital design process for the book.  Release of the book is slated for March 2013.

Claxton is the former assistant press secretary to the late Alabama Gov. Guy Hunt and former press secretary for Gov. Fob James. He moved from Montgomery in 2001 to become the communications director for the Dallas Independent School District, then the 12th largest school district in the nation. In 2012, his company began producing books for the iPad, including Dr. Mark Van Stone’s interactive text 2012: Science & Prophecy of the Ancient Maya and There’s A Zombie In My Treehouse by Ken Plume, John Robinson and Len Peralta of Atlanta.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas author Will Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

John Ed Mathison Leadership Ministries

The John Ed Mathison Leadership Ministries was formed in 2008, as John Ed reached the mandatory retirement age of the United Methodist Church. The ministry is a member of the Evangelical Council for Financial Accountability. The mission of the ministry is to bring honor and glory to the Kingdom of God by training leaders for Kingdom work. John Ed actively speaks to churches, conferences and leadership training programs on a local, national and global scale. More information is available at www.JohnEdMathison.org.

 

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Preston Place Counseling Offering Child-Parent Relationship Training

Preston Place Counseling Offering Child-Parent Relationship Training CC Red Circl

We are proud to announce that Dr. Terri Gonzales of Preston Place Counseling here in Dallas is now taking enrollment applications for parents of children under the age of 10 who are struggling with behavioral issues in their child and seeking assistance. Her child-parent relationship classes will be held on Thursday evenings from 6:30 – 8:30 p.m.

Dr. Gonzales is the play therapist at Preston Place Counseling in North Dallas, which is located on Preston Road just south of Interstate 635/LBJ Freeway.

Details about her course are included in the video below and we encourage members of the news  media interested in doing a report on the classes to please contact us. For information about signing up for the course, please call 214-702-6572.  Space is limited so call today.

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Maya Myth Moment–The Aztec Calendar Stone Is Not The Maya Calendar

Over on our special project site, The Wonders Expedition, we’ve begun the series–Maya Myth Moment–that we’ve developed in conjunction with our author, Dr. Mark Van Stone, one of the most renowned Maya Scholars in the world, to do a daily debunking of Maya Myth from Nov. 21 thru Dec. 21, 2012.

The Maya Myth Moment

The Maya Myth Moment from TheWondersExpedition.com is a daily update from Nov. 21 – Dec. 21, 2012 designed to debunk much of the nonsense circulating about the ancient Maya.

Dr. Van Stone has worked with us throughout the year 2012 to produce his first book for iPad2012: Science and Prophecy of the Ancient Maya.

We invite you to wormhole on over to The Wonders Expedition and check out our first video on the Aztec Calendar Stone. While you’re there, also sign up to receive the daily updates we’re going to send out for the Maya Myth Moment.

It’s going to be a good and educational series, and was designed to help knock down some of the major nonsense that’s going to get stirred up in the 30 days remaining before Dec. 21, 2012.

 

 

 

 

 

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Scholar To Release Daily Debunk Of Mayan Calendar Ending Predictions

Scholar To Release Daily Facts To Debunk Mayan Calendar Doomsday Predictions

SAN FRANCISCO—Maya Scholar Dr. Mark Van Stone Thursday announced that beginning Nov. 21 and running until Dec. 21, daily emails, texts and web postings will be available to highlight and debunk the many myths that have been perpetuated about the upcoming end of the Maya calendarin 36 days.

Fill out our Maya Myth Debunk Sign Up and begin receiving daily factual updates on Nov. 21, 2012 that debunk wild doomsday or bliss out predictions cast upon the ancient Maya..

Available through the publisher of his book for iPad, 2012: Science & Prophecy of the Ancient Maya, Dr. Van Stone said each daily update will feature one of the more common “predictions” that have been wrongly projected onto the Maya, and answered with helpful resources to debunk them.

“There are dozens of misconceptions, myths and just plain wrong pseudo-scientific claims that have been cast upon the innocent Maya and now that we’re under 40 days before the end of their calendar, I expect them to grow in number,” Dr. Van Stone said.  “To counter the non-sense, we have assembled a list of 30 myths and we’re going to focus on educating the public on how wrong they are.”

Among the chief misconceptions Van Stone said he will address are:

  • The frequent misuse of the Aztec Calendar Stone to represent the Maya calendar
  • The galactic alignment will cause the earth to be sucked into the heart of the universe
  • Massive pole shifts will cause major magnetic disruptions around the world
  • There will be massive earthquakes
  • We will enter a new era of blissful human consciousness

To subscribe to the daily messages, parents, teachers, and children who are hearing about the predictions and are concerned, can visit ClaxtonCreative.com and register to receive daily emails, texts, or can log on to read more.

“We want to get the word out to the public. Already we’re hearing daily from parents who say their son or daughter heard something at school and are very scared about what’s going to happen on Dec. 21, 2012,” Dr. Van Stone said. “As a scholar, but even more importantly, as a father myself, I feel there’s a duty to ensure as many people get the right information about this as is possible. There is so much bad information out there. In many ways it’s become sickening.”

Van Stone is recognized internationally and in the field of Maya studies as one of four Maya scholars who have written a book about the 2012 phenomena that should be taken seriously.

In August, he released his first book for iPad, which is 179 pages long, has 53 videos of 14 additional Maya scholars, four 3D animations, and hundreds of interactive multi-touch images.

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‘What Apple Isn’t Saying About Books For iPad’

Editor’s Note: This is the news release which begins the first in a series of 10 daily posts about the innovative aspects of books for iPad made with iBooks Author. The series is not critical of Apple, but done to help spread the word of the fascinating education tools that rapidly are going into use around the world and changing the way we learn. You can download our FREE book here. (It is 847 MBs so it is going to take awhile depending on your WiFi speed.)

Download the PDF here.

FREE BOOK FOR iPAD DESIGNED TO EDUCATE PUBLIC ABOUT NEW TECHNOLOGY DESIGNED TO REVOLUTIONIZE HOW HUMANS LEARN

‘What Apple Isn’t Saying About Books For iPad’® Features Digital Learning Tools Being Produced In Dallas

DALLAS—Schoolchildren, teachers, maintenance workers and parents themselves increasingly are learning from the type of multi-touch interactive books for iPad and iPad mini that are being produced by a Dallas publisher, and in some areas are exploring ways to generate content where learners must demonstrate topic mastery before advancing to the next.

What Apple Isn’t Saying About Books For iPad Cover

Claxton Creative, LLC, the leading publisher in Dallas of the new “books” Steve Jobs was developing before his death last year, Thursday released What Apple Isn’t Saying About Books For iPad as a way to educate the public about the emerging technology that was designed to revolutionize the teaching and learning processes.

“Up to the end, Steve Jobs was working on this new form of a ‘book’ that now is revolutionizing the educational process around the world,” said Publisher and Author, Donald Claxton, who also served as the communications director for Dallas schools from 2001-2006. “The iPad mini is being marketed to increase the rate of adoption of iOS tablets in schools. Yet we are finding many parents still are unaware of how the learning process is changing for their kids and they are going to be amazed when the find out.”

In August, this North Texas company, along with Dr. Mark Van Stone of Southwestern College in San Diego, released 2012: Science and Prophecy of the Ancient Maya, which now is available on the iBookstore and being prepared for an upcoming course on iTunes U to be taken worldwide by students of all ages.

“When was the last time you read a book that included two hours of video from 15 Maya scholars and had 3D animations of Maya artifacts that are 1,200 years old? We made this new ‘book’ in Dallas and it’s now on sale in 50 countries, including the entire South American continent. That’s never been possible before 2012 and something not even the ancient Maya could have predicted. But like much of what has been lost about the ancient Maya, many are not yet aware of what can be done on these books for iPad.”

Claxton said his company is negotiating with industry leaders about production of new materials as well as talking to major universities and school districts about how to escalate the rapid adoption of these new books. He also said tremendous opportunities exist in aircraft and industrial maintenance as well as corporate training.

“If you’re on a ladder looking at a jet engine that needs repair, which would you rather use as a guide, a 3-inch binder or an iPad mini strapped to your arm that weighs a little more than a half-pound? With these books, a technician can watch videos and study interactive photographs and drawings of what the working part is supposed to look like and follow the sequential steps in how to fix it,” Claxton said.

Claxton said books for the iPad have moved beyond the promotional and theoretical stage. School districts around the country are buying the units in rapidly increasing numbers.

For instance, a Nov. 5, 2012 issue from Time magazine cited examples of the New York City Public School system ordering more than 2,000 iPads for $1.3 million, the Virginia Department of Education spending $150,000 for an iPad initiative in 11 schools, and Chicago public schools spending $450,000 for 23 district-funded iPad grants.

“When Apple made the iPad mini announcement in October the pundits said it was to combat the rise in the Kindle Fire because of its cost,” Claxton said. “The real story is that a school superintendent with $1 million to spend pre-iPad mini could buy 2,000 units. With the iPad mini being $179 cheaper, they can now buy 3,000 units for the same amount of money. An added bonus is that kids’ fingers work very well on the smaller units.”

Books for the iPad and iPad mini include 3D animations, videos, multi-touch interactive images, puzzles, in-chapter quizzes, study guide notecards and now, with the release of the iBooks 3 app—social media capabilities that mean a student can ask a peer, teacher, parent or even the author themselves for assistance if they come across a section in a book they don’t understand.

“We want parents, teachers, administrators and corporate managers to see how this new technology can make a dramatic difference in how their children learn for the rest of their lives,” Claxton said. “What Apple Isn’t Saying About Books For iPad is offered for free downloading off our site to help educate why these books are so different from anything else they’ve ever seen.”

The book released Thursday includes 10 videos, a spooky 3D animation of the Maya Rio Azul Mask, a multi-touch image that demonstrates the new social media functions in the iBooks 3 app, an interactive map that shows the developmental patterns of ancient Mesoamerican cultures, and even a digital sliding puzzle of the book’s cover.

“We are in the middle of something huge for education, training and the spread of knowledge around the world. This isn’t a gold rush; it’s a gold landslide and few seem to realize it is even happening,” Claxton said.

Claxton said his company is putting the final touches on a children’s book for the iPad entitled, There’s A Zombie In My Treehouse, by authors Ken Plume and John Robinson of Atlanta. The book, which previously has been featured in WIRED, has 16 different readers tell the story, including some famous movie personalities, like Peter Serafinowicz, best known for his voice as the Sith Lord Darth Maul in Star Wars Episode I: The Phantom Menace.

Over the next 10 days, ClaxtonCreative.com will feature a particular aspect of the book for the benefit of those who still do not own an iPad. Each day, a new topic will be presented, complete with a short video also featuring a characteristic of these new books available only on the iPad and iPad mini.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

Apple, the Apple logo, iBooks, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store and iBookstore are service marks of Apple Inc.

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iBookstore Expansion Means 2012 Book On Sale Now In Central & South America

Just in the nick of time, Apple announced yesterday that it has expanded sales for books available in the iBookstore to 18 new territories and countries, mostly including Central and South America.

This is great news because it means Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya now is available in 50 countries globally, including Mexico, Belize and Guatemala, where much of the book features the history of the ancient Maya in a very scholarly way.

In fact, we’ve been agonizing over the fact that up until yesterday we couldn’t sell the book in such an important area of the world–one that gives honor and attention to this important civilization.  Univision also has an interview they’re about to run with us and Dr. Mark Van Stone that will run throughout the entire Univision Spanish-speaking network.  Now you can sense why this is so big for us.  Had the story run before yesterday, millions would have been exposed to the work with no way to buy it. …  Thanks Apple.

Apple has expanded its sales reach for books available on the iBookstore to include Central and South America.

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iPad Mini Big Deal For Education In America

APPLE’S iPAD MINI, UPDATES TO iBOOKS 3, iBOOKS AUTHOR HUGE FOR TEXAS SCHOOLS, EDUCATION IN AMERICA, DALLAS PUBLISHER SAYS

Dallas Publisher of Books for the iPad Says Advancements For Books Are The Most Significant Since Gutenberg Invented The Printing Press

DALLAS—Apple’s announcement of the iPad Mini, and updates for iBooks 3 and the software used to create multi-touch, interactive books in iBooks Author exclusively for the iPad, are as significant as Gutenberg’s development of the printing press and will continue to change the way children of all ages learn around the world, Dallas Publisher Donald Claxton said Thursday on Dallas talk radio station KLIF.

Donald Claxton speaks with KLIF Morning Show personalities Amy Chodroff & Dave Williams about books made for the iPad and iPad Mini. (Photo By Chandler Claxton).

Claxton, whose company has published a 179-page interactive book about the ancient Maya with a San Diego Mayan scholar, and is completing a children’s book entitled, There’s A Zombie In My Treehouse, by authors Ken Plume and John Robinson of Atlanta, said the updates are real game changers as Apple pursues a strategy to get iPad technology into more and more classrooms worldwide.

As important, the books made for this advancing platform are being developed in DFW by his company, which includes noted authors, editors, graphic artists and 3-D animators.

“With iBooks Author, which was released in late January, Apple has been able to change the way books are made—with the inclusion of hours of video, 3-D animations, interactive graphs, charts and drawings, in-chapter quizzes and more—we’ve even argued that the word ‘book’ is no longer applicable,” Claxton said. “But with Tuesday’s developments, they’ve made changes to books as significant as Gutenberg’s invention of the printing press itself.”

With iBooks 3, users now have Social Media tools built into every book. A reader can highlight a portion of text and then instantly share it via Twitter, Facebook, Mail and Messages.

“If you’re a student and you come to a portion where you’re confused or you want to ask a question, it’s now as simple as highlighting text in the book and then in a few clicks sharing your question via a Social Media thread,” Claxton said. “This is going to be significant as classrooms across America continue to introduce this technology and capabilities to their students. It is fundamentally going to change the process of learning. Imagine if you were reading a chapter, didn’t understand something, and fired off an email to the author or your teacher asking them to explain it further. That’s now a reality. The hypothetical no longer exists.”

Claxton also said that Apple’s strategy to introduce the iPad Mini wasn’t as much about being able to compete with Kindles and Nooks, but rather about being able to get more and more technology into cash-strapped school districts around the country and expand the reach of digital textbooks.

Apple noted Tuesday at 80 percent of all high school curriculums in American now are available in a digital format.

“Here in Dallas, Claxton Creative is leading the way in the development of these books. We are in the middle of a significant revolution in the way people learn,” Claxton said.  “The software to make all this possible wasn’t even available until late January 2012. We are just in the beginning of this process and it’s going to be huge, particularly for school districts.”

Claxton, who served as the former communications director for Dallas ISD from 2001 until 2006, said a few months ago he had discussions with a former DISD superintendent about the costs of deploying iPadsto all students in Texas public schools from grades 3-12.

During the Tuesday announcement of the iPad Mini, Apple quoted former DISD Assistant Superintendent, and now Superintendent of McAllen ISD.

“To deploy iPads for thousands of public school students at a cost of $499 each was staggering. With the reduced costs for the iPad Mini, which starts at $329, that $170 multiplied by thousands of Texas schoolchildren can be a game changer,” Claxton said. “That means that last week, with a million dollars, a school district could buy 2,000 iPads. This week, that means they can buy 3,00 and that’s why the iPad Mini announcement wasn’t as much about doing battle with Amazon, Microsoft, Samsung and Barnes & Noble. It was about being able to put this product into the hands of schoolchildren for significantly less money and at a savings to taxpayers in the long run through reduced costs in the purchase of traditional textbooks.”

According to Apple, 91 percent of all tablet searches on the Internet are doing on an iPad. Apple also said that two weeks ago, they sold the 100 millionth iPad.

Claxton said his company has been consulting with other developers on iPad technology where students are required to demonstrate proficiency in a subject before being able to move on to the next level. “Imagine learning at your own pace and being able to show conclusively you’ve learned the material before being allowed to move to the next section. Again, this is no longer a hypothetical. It’s a reality.”

Books for the iPad, like the 2012 meme book Claxton developed with Dr. Mark Van Stone of Southwestern College in San Diego, 2012: Science & Prophecy of the Ancient Maya, which is available on the iBookstore, offer readers the ability to learn with greater visual aids and interactive materials.

“It’s like going to a museum and being encouraged to touch everything,” Claxton said. “With the ancient Rio Azul Masks made by the Maya more than 1,000 years ago, Claxton Creative produced 3-D replicas that are as good as it would be to hold the real thing. That’s what sets these books apart from the rest, and again, we’re only in the infancy of this new technology. Just wait a few years.”

Dr. Van Stone’s book produced by Claxton Creative, can be purchased in 32 countries worldwide: Australia, Austria, Belgium, Bulgaria, Canada, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, the United Kingdom and the United States.

Demonstrations of many of the new developments are available on ClaxtonCreative.com.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

Apple, the Apple logo, iBooks, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store and iBookstore are service marks of Apple Inc.

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Dallas Publisher Of Books For iPad To Be On KLIF Radio Thursday 6:36 a.m CST

Dallas publisher of books for the iPad, Donald Claxton, Thursday will join DFW news radio personalities Amy Chodroff and Dave Williams on KLIF 570 a.m. to talk about the impact of Apple’s iPad Mini announcement on North Texas.

Claxton, whose company is based in Dallas and recently published the most extensive interactive book for the iPad ever on the ancient Maya with Southwestern College Professor Dr. Mark Van Stone, has said the announcement of the iPad Mini, as well as updates to iBooks 3 and iBooks Author, culminate in the greatest advancement in books since Gutenberg invented the printing press.

Find out why he feels that way by listening in Thursday a.m.  Here’s a link to KLIF.

 

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