iBooks Author

Books for iPad–interactive images for iBooks Author

Books for iPad–interactive images for iBooks Author

Some call them “timelines” or “interactive images for iBooks Author.”  We say “scrubbers” or “sliders.” Apple says they’re “multi-touch images” for iPad.

How about we just call them cool graphics that tell a story you can’t tell in a traditional book?

What am I talking about? With books for iPad and widgets made for iBooks Author, you can now display multi-layered images, link them together in a squential form, and most importantly, require interactive particpation by the reader.

Typically these images feature a progressive series of photographs, drawings, images and illustrations that one rubs their finger on from left to right and that changes the image from one frame to the next.

One of the best things we found about “scrubber/slider” images was the amount of real-estate we saved on the pages of a “book.”  With maps of where Mesoamericans lived, Dr. Mark Van Stone’s print edition of 2012: Science & Prophecy of the Ancient Maya showed only four frames and took up two, entire printed pages to display his maps.  With the widget we created for his book for iPad, we included close to 20 different frames and it took up only one screen/page in the book.  Nearly five times as much material was presented in half the amount of space.

Earlier this year we began working with the founder of iBooks-Widgets.com from Belgium. He has a great widget-maker for these kinds of interactive images.  Another option is classwidgets.com, now being rebranded as bookry.com.

What is required to make these images is a graphics package that allows you to add levels to an image and turn them on and off accordingly, while also keeping the same registration for the image so as one scrubs from one image to the next, the image does not seem to “bounce” from frame to frame. The best thing we’ve used for this is the Adobe Creative Cloud Suite version of CS6’s Photoshop.

The great thing about “scrubbers” or “sliders” is that they require participation from the reader to change. They’re not going to loop or change on their own, which means a reader is going to interact, and hopefully, take a closer look at the evolving imagery unfolding before them.

And word of caution for those of you out there thinking about creating a book for iPad made with iBooks Author.

We’ve seen comments about Apple rejecting or sending books for iPad back to authors who aren’t adding this kind of thing into their work. The idea of a book for iPad, after all, is that it has interactivity.

If you don’t add anything that requires your reader to interact and thereby learn from it, you might as well still be making a book for Kindle or Nook.

See our point?!

Ready To Submit Your Work?

We’re a Dallas-based publishing company of books for iPad and would enjoy the opportunity to evaluate your next book and create a book for iPad. Just fill out of the form above on this site and we’ll be back in touch with you immediately to talk about the process of moving forward.

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Books for iPad and iBooks Author Video

Books for Ipad Now Can Include Video

Another one of the most amazing aspect of books for iPad s the capability brought about by the iBooks Author Video widget.

In our opinion, it’s really hard to decide if 3D animations or videos are the most compelling interactive feature of this new form of book.  Really, at this point, you don’t want to publish a book for iPad without them both.  On one hand you could say leaving out one of these ingredients would be like not putting icing on a cake, but really, it’d be more like trying to make a cake and not using flour or even sugar.

From The Opening Of A Book For Ipad You Know This Is Different

In iBooks Author, a publisher has the option to open a book with a video. The video is actually embedded in the opening trigger mechanism of the book and starts immediately. For Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya, we even added TA-DA music for when the video cues up just to add to the surprise of someone not expecting it.

To play on iPad, videos within the book are specially formatted. In our 2012 book, that allowed for us to add as much as two hours worth of clips from 15 Maya scholars all adding to the value of the book in ways that words and pictures are not able.

Because of the Retina Screen, videos can be HD, but we found saving them at a lower bit rate makes the file size smaller and even on a Retina Screen, you really can’t tell the difference.

iBooks 3 Update

With the iBooks 3 update from October 2012, in the iBooks 3 app, controls have been added for video navigation for the opening video clip. This was a good update as the only way to get back to the beginning of the opening clip before was to either let it finish playing and start over, or exit the book in iBooks 2, then reopen it.  It was a pain and we heard complaints.

Having video in books for iPad shows that Apple has recognized that in our ever-increasingly visually oriented world, video in books is not only logical but also necessary and preferred.

Done right, readers can get more out of their books if they have video references to use.

Thinking Different

The inclusion of videos in a book for iPad requires a different thinking process in writing a digital book.

Before books for iPad, an author would have to focus on telling their story or providing all their information within the text of a book. Now, it’s necessary to understand a little about video production, visual locations, backdrops, ambient noise, lighting and more. And while an author can do these things on their own, this is why a publishing/production company like ours can save time and money, and ensure the product looks as professional as possible.

Ready To Submit Your Manuscript?

We are a publisher of books for iPad in Dallas, Texas, USA. But we can make these books for anyone in any country on the planet. If you’re ready to submit a manuscript for production, please go to the form link above and submit your book today. Yes, you can try to do this yourself, but we look at it like this.  With changes in software, most people now can get access to software like Photoshop, too, but you know what?  That doesn’t mean what’s going to get produced is going to be expert quality.

That’s what we provide at Claxton Creative.  We’ve done several of these books for iPad now, and we’ve worked with the traditional book publishing world.  Add to that our experience in video and audio production, graphics and now 3D animation.

Working with us frees up the opportunity for you as the author to concentrate on telling your story in a new way, and we work on the nitty gritty details and technical aspects.  Trust us, that’s a lot to figure out.

 

 

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Books for iPad, Submit Your Manuscript

We now are accepting submissions for manuscripts for books for iPad. Please complete the form on our site and we will be in touch with you promptly to discuss how to make these amazing new “books.”

German

Wir haben jetzt akzeptieren Einreichungen für Manuskripte für Bücher für iPad. Bitte füllen Sie das Formular auf unserer Seite und wir werden mit Ihnen in Verbindung sein, zeitnah zu diskutieren, wie diese erstaunliche neue machen “Bücher.”

Japanese

我々は今、iPadのための本のための原稿の提出を受け付けています。当社のサイト上のフォームに記入し、我々は速やかにこれらの素晴らしい新しいようにする方法を議論するためにあなたに連絡される “本を。”

French

Nous acceptons les soumissions de manuscrits de livres pour iPad. S’il vous plaît remplir le formulaire sur notre site et nous prendrons contact avec vous rapidement pour discuter de la façon de rendre ces étonnantes nouvelles «livres».

Spanish

Ahora estamos aceptando solicitudes para los manuscritos para libros para iPad. Por favor complete el formulario en nuestro sitio y nos pondremos en contacto con usted a la brevedad para discutir cómo hacer que estas nuevas y sorprendentes “libros.”

Italian

Ora sono, iscrizioni aperte per i manoscritti di libri per iPad. Si prega di compilare il modulo sul nostro sito e saremo in contatto con voi immediatamente per discutere su come rendere questi incredibili nuovi “libri.”

 

Three Books for iPad. Submit Yours

Our three books for iPad. Submit your manuscript solicitation in English, German, Japanese, French, Spanish and Italian. All countries that regularly visit our site.

 

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Books for iPad–iBooks Author 3D Animations

iBooks Author 3D animations set books for the iPad apart from every other kind of book that ever has been made.  That’s not an exaggeration or a snazzy marketing claim.  It’s fact.

books for iPad--iBooks Author 3D Animations

Donny Claxton explains the latest in books for iPad–iBooks Author 3D Animations.

Books for the iPad, and the newly released iPad mini,  include iBooks Author 3D animations, videos, multi-touch interactive images, puzzles, study guide notecards and now, with the release of the iBooks 3 app—social media. All those things are cool.

Today’s post, however, is focused on iBooks Author 3D animations.

Welcome To The Museum Where You Touch EVERYTHING!

In short, you can’t do 3D animations in the eBooks format used by competitors of the iPad. Most don’t have the memory for it and they don’t have the technical capabilities.

The 3D animations in Claxton Creative-published books make reading one of our books like going to a museum where you are required to touch everything. They are absolutely the coolest part about books for iPad and the video below helps show you why.  With our recently released, “What Apple Isn’t Saying About Books For iPad,” (Available via free download) our goal is to help educate the public, parents, teachers, administrators, even corporate managers who are looking to improve their maintenance manuals and training materials, about how amazing this new form of book, really is.

One great example is in one of our published works. The 3D animations of Maya and Aztec artifacts in Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya set it apart from any other book ever made or written on the subject. It’s available on the iBookstore and selling well.

3D Animations–Where The “Magic” Happens

With 3D animations in books for iPad, this is where the true, jaw-dropping magic happens. We have been working with working with some incredible 3D developers here in Dallas and if you want to do a book that includes these cool animations, we’d be happy to work with you.

If you want to highlight an object in a book and have it rotate and allow users to pinch it or enlarge it, our 3D animations are the best thing that’s ever been invented for such.

Watch the video below.  If you have a book you’d like to submit for publishing, we’d be happy to set up an introductory conference call and begin the process.

If you have an iPad and haven’t checked out books for iPad in iBooks 3 yet, we encourage you do to so.

And if you haven’t downloaded our free book for iPad, “What Apple Isn’t Saying About Books For iPad,” there’s no time like the present! (Downloading the book takes time and you’ll need to do it over WiFi.  Also must be running at least iOS 5.o and have minimum of iBooks 2.0 on your iPad. It will not download to an iPhone.)

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Books for iPad–The Great Gold Landslide of 2012 And Beyond

Books for iPad–The Great Gold Landslide of 2012

Earlier this year I was having a breakfast meeting–one that lasted for 4.5 hours–with our colleague, George Saltsman from Abilene Christian University’s spin-off, Connected Consulting, (and there’s a story I need to share about George,) but this point I must make first.

We’d been talking about the rise in books for iPad and the adoption rate ACU is seeing as they work with public schools and colleges around the world, and I mean that, around the planet, and I said to George, “We’re in the middle of a Gold Rush.”  He looked at me and said words I never will forget.  “No,” he said. “This is a Gold LANDSLIDE.”

What Apple Isn't Saying About Books For iPad

What Apple Isn’t Saying About Books For iPad

A word about George before I go on.  It was George who fellow Claxton Creative developer and long-time friend, Ron Rose, and I met with back in January to talk about the books we wanted to make of the Wonders of the World for our sister-site project, The Wonders Expedition. We were on to making books for iPad, but didn’t realize Apple was releasing iBooks Author in a matter of days.  George knew, but didn’t tell us then. He just said be ready for a major announcement.

And then came the release of iBooks Author. George then talked about the work that’s been going on at ACU for a very long time. All incoming freshmen at the school here in Texas get an iPad. The iPad knows where the student is on campus by pinging and because it knows, for instance, it’s in Dr. Saltsman’s class, the student who has it gets all of the professor’s notes, lectures, quizzes–everything, from the iPad cos it KNOWS where it is.  For the next class, say the student heads to “Dr” Claxton’s class, iPad knows where it is, same deal.

I’ll let you think about that for a moment.

2012: Science & Prophecy of the Ancient Maya

So as 2012 has progressed, we’ve worked with Dr. Mark Van Stone of Southwestern College in San Diego to develop his one and only book for iPad on the ancient Maya made with iBooks Author. It’s an amazing product.

Ask yourself this question.

When was the last time you read a book with two hours worth of video, and four 3D animations of ancient Maya and Aztec artifacts that are almost 1,200 years old?

Readers around the world now are doing that with our book for iPad.

There’s A Zombie In My Treehouse

My company’s associates have been on an amazing learning curve this year.  We’re just now finishing Ken Plume and John Robinson’s There’s A Zombie In My Treehouse.  The print version has been featured in WIRED.  Wait until they see what we’ve done with it for iPad. There are more than 370 videos in the Zombie book.  Read that again.  There are more than 370 videos in their book.

From our offices in Dallas, we have produced some amazing work this year.  But this really is just the beginning.

What Apple Isn’t Saying About Books For iPad

Included on ClaxtonCreative.com over the next nine business days are going to be a series of videos that talk about “What Apple Isn’t Saying About Books For iPad.”  You can download a free copy for your iPad here.  If you don’t have an iPad and want to see how it looks on an iPad, minus the videos, which we will post here day by day, you can download a free copy of the .PDF version here.

This book isn’t meant to be critical of Apple.

Explained in our book is a basic important principle about Apple–they’re a hardware company. They don’t promote the software products they make. And they’re not doing that with iBooks Author. As a publisher, that frustrates the hell out of me. But think about this. Apple makes Aperture for photography. They make Pages as a word processing client.  They make Final Cut Pro and Express for movie editing.

When have you ever seen a TV commercial about any of those things?

Confusion Still Exists About Books For iPad.

We wrote, “What Apple Isn’t Saying About Books For iPad” for this reason.  As we’ve tried to market our 2012 book we’ve run into a wall of confusion. Apple has sold more than 100 million iPads, but at this writing, I’m not sure how many iPad owners even realize how cool iBooks 3 is.

I know what it’s like trying to explain one of our books to the man on the street. You tell them you’ve made a book for the iPad and they think you make words and stuff that appear just like on the Kindle or Nook.

We’ve called TV stations all over Dallas trying to just come by and show them that right here in their own backyard, “books” that are revolutionizing the way kids of all ages all around the world are being made, and there’s nothing.  One photographer suggested if we stood on a corner and assaulted a puppy with an iPad and then added that into a book, we might break thru the TV news ceiling at this point.  And of course, there’s also been the 2012 elections that have sucked up all manner of media attention.

Books Made With iBooks Author

But we feel, even for more than just our own business survival, that it’s important to help tell the story about a book that’s made with iBooks Author that appear on the iPad.

Apple received input from educators and publishers from around the world because Steve Jobs saw books for iPad as a way to make revolutionary changes to the way humans learn.  This was one of his major projects up till the very end of his life.

In January 2012, Apple released iBooks Author software to make what the company calls, “Multi-touch books for iPad.”  Books for the iPad and iPad mini include 3D animations, videos, multi-touch interactive images, puzzles, study guide notecards and now, with the release of the iBooks 3 app—social media.

Because of this development and the rise in published materials for these units now making their way into schools, we are on the verge of a major shift in the development of books and how they are used in the field of education.

Sadly, Apple just isn’t going to overtly promote the revolutionary developmental change in what we have come to know as “books.” They are waging a revolution in education and doing it quietly, but massively through the adoption and placement of technology in the classroom that is unparalleled and replacing the use of PCs and even Macs.

With the iPad mini, Apple is getting into more and more public school districts in America and around the world, which is going to have a profound impact on the way humans learn. More about that later in the series.

 

 

 

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‘What Apple Isn’t Saying About Books For iPad’

Editor’s Note: This is the news release which begins the first in a series of 10 daily posts about the innovative aspects of books for iPad made with iBooks Author. The series is not critical of Apple, but done to help spread the word of the fascinating education tools that rapidly are going into use around the world and changing the way we learn. You can download our FREE book here. (It is 847 MBs so it is going to take awhile depending on your WiFi speed.)

Download the PDF here.

FREE BOOK FOR iPAD DESIGNED TO EDUCATE PUBLIC ABOUT NEW TECHNOLOGY DESIGNED TO REVOLUTIONIZE HOW HUMANS LEARN

‘What Apple Isn’t Saying About Books For iPad’® Features Digital Learning Tools Being Produced In Dallas

DALLAS—Schoolchildren, teachers, maintenance workers and parents themselves increasingly are learning from the type of multi-touch interactive books for iPad and iPad mini that are being produced by a Dallas publisher, and in some areas are exploring ways to generate content where learners must demonstrate topic mastery before advancing to the next.

What Apple Isn’t Saying About Books For iPad Cover

Claxton Creative, LLC, the leading publisher in Dallas of the new “books” Steve Jobs was developing before his death last year, Thursday released What Apple Isn’t Saying About Books For iPad as a way to educate the public about the emerging technology that was designed to revolutionize the teaching and learning processes.

“Up to the end, Steve Jobs was working on this new form of a ‘book’ that now is revolutionizing the educational process around the world,” said Publisher and Author, Donald Claxton, who also served as the communications director for Dallas schools from 2001-2006. “The iPad mini is being marketed to increase the rate of adoption of iOS tablets in schools. Yet we are finding many parents still are unaware of how the learning process is changing for their kids and they are going to be amazed when the find out.”

In August, this North Texas company, along with Dr. Mark Van Stone of Southwestern College in San Diego, released 2012: Science and Prophecy of the Ancient Maya, which now is available on the iBookstore and being prepared for an upcoming course on iTunes U to be taken worldwide by students of all ages.

“When was the last time you read a book that included two hours of video from 15 Maya scholars and had 3D animations of Maya artifacts that are 1,200 years old? We made this new ‘book’ in Dallas and it’s now on sale in 50 countries, including the entire South American continent. That’s never been possible before 2012 and something not even the ancient Maya could have predicted. But like much of what has been lost about the ancient Maya, many are not yet aware of what can be done on these books for iPad.”

Claxton said his company is negotiating with industry leaders about production of new materials as well as talking to major universities and school districts about how to escalate the rapid adoption of these new books. He also said tremendous opportunities exist in aircraft and industrial maintenance as well as corporate training.

“If you’re on a ladder looking at a jet engine that needs repair, which would you rather use as a guide, a 3-inch binder or an iPad mini strapped to your arm that weighs a little more than a half-pound? With these books, a technician can watch videos and study interactive photographs and drawings of what the working part is supposed to look like and follow the sequential steps in how to fix it,” Claxton said.

Claxton said books for the iPad have moved beyond the promotional and theoretical stage. School districts around the country are buying the units in rapidly increasing numbers.

For instance, a Nov. 5, 2012 issue from Time magazine cited examples of the New York City Public School system ordering more than 2,000 iPads for $1.3 million, the Virginia Department of Education spending $150,000 for an iPad initiative in 11 schools, and Chicago public schools spending $450,000 for 23 district-funded iPad grants.

“When Apple made the iPad mini announcement in October the pundits said it was to combat the rise in the Kindle Fire because of its cost,” Claxton said. “The real story is that a school superintendent with $1 million to spend pre-iPad mini could buy 2,000 units. With the iPad mini being $179 cheaper, they can now buy 3,000 units for the same amount of money. An added bonus is that kids’ fingers work very well on the smaller units.”

Books for the iPad and iPad mini include 3D animations, videos, multi-touch interactive images, puzzles, in-chapter quizzes, study guide notecards and now, with the release of the iBooks 3 app—social media capabilities that mean a student can ask a peer, teacher, parent or even the author themselves for assistance if they come across a section in a book they don’t understand.

“We want parents, teachers, administrators and corporate managers to see how this new technology can make a dramatic difference in how their children learn for the rest of their lives,” Claxton said. “What Apple Isn’t Saying About Books For iPad is offered for free downloading off our site to help educate why these books are so different from anything else they’ve ever seen.”

The book released Thursday includes 10 videos, a spooky 3D animation of the Maya Rio Azul Mask, a multi-touch image that demonstrates the new social media functions in the iBooks 3 app, an interactive map that shows the developmental patterns of ancient Mesoamerican cultures, and even a digital sliding puzzle of the book’s cover.

“We are in the middle of something huge for education, training and the spread of knowledge around the world. This isn’t a gold rush; it’s a gold landslide and few seem to realize it is even happening,” Claxton said.

Claxton said his company is putting the final touches on a children’s book for the iPad entitled, There’s A Zombie In My Treehouse, by authors Ken Plume and John Robinson of Atlanta. The book, which previously has been featured in WIRED, has 16 different readers tell the story, including some famous movie personalities, like Peter Serafinowicz, best known for his voice as the Sith Lord Darth Maul in Star Wars Episode I: The Phantom Menace.

Over the next 10 days, ClaxtonCreative.com will feature a particular aspect of the book for the benefit of those who still do not own an iPad. Each day, a new topic will be presented, complete with a short video also featuring a characteristic of these new books available only on the iPad and iPad mini.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

Apple, the Apple logo, iBooks, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store and iBookstore are service marks of Apple Inc.

—30—

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What Did The Ancient Maya Say About The Obama Re-Election?

What did the ancient Maya say about the Obama re-election?

Actually, they didn’t say a word about it. But now that the election is behind us, we wanted to share with you the latest about our books for iPad, namely, Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya

There now are 44 days until Dec. 21, 2012 (Tweet This Fact!) and now that the news media are going to be looking for something new to write about, we suspect the attentions are going to turn to the prospects of the Maya prophecy.

With Dr. Van Stone’s book, that includes up to two hours of video from 15 Maya scholars, 4 3D animations and nearly 200 interactive photos and illustrations and drawings, children of all ages can learn about this incredible society that disappeared from the Mesoamerican jungle hundreds of years ago.

What should we have learned from the Maya?  Are we making some of the same mistakes?

For $14.99, you can download this amazing work to your iPad or iPad mini and get more out of the experience than going to one of these museums that have opened exhibits in recent weeks. Best of all, touching in Dr. Van Stone’s book is REQUIRED.

Visit MVS2012.com for a direct link to the book on the iBookstore and stay in touch because we have more exciting titles coming from Claxton Creative, LLC here in Dallas, Texas.  Have a book you’re ready to put into this same amazing format? We’re ready to sign a publishing contract with you today.

 

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iBookstore Expansion Means 2012 Book On Sale Now In Central & South America

Just in the nick of time, Apple announced yesterday that it has expanded sales for books available in the iBookstore to 18 new territories and countries, mostly including Central and South America.

This is great news because it means Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya now is available in 50 countries globally, including Mexico, Belize and Guatemala, where much of the book features the history of the ancient Maya in a very scholarly way.

In fact, we’ve been agonizing over the fact that up until yesterday we couldn’t sell the book in such an important area of the world–one that gives honor and attention to this important civilization.  Univision also has an interview they’re about to run with us and Dr. Mark Van Stone that will run throughout the entire Univision Spanish-speaking network.  Now you can sense why this is so big for us.  Had the story run before yesterday, millions would have been exposed to the work with no way to buy it. …  Thanks Apple.

Apple has expanded its sales reach for books available on the iBookstore to include Central and South America.

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Translator App, German, Spanish, French & Japanese Pages Added For Readers

With a noted rise in our posts about books for iPad, we’ve seen a rise in traffic from Germany, France, Mexico and Japan so we added the translator app.

ClaxtonCreative.com adds translator app

As we track our traffic, we will regularly add pages in German, French, Spanish and Japanese to the site under the respective headings in an effort to reach across the sea and provide native services to our most frequent readers in other countries. Of course, most of our traffic still is coming from the US, UK, Australia and Canada, but we thought it important to make this move.

We are in the process of a preparing a series about iBooks Author how to tutorials, video training and a discussion about what is “iBooks.”

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iPad Mini Big Deal For Education In America

APPLE’S iPAD MINI, UPDATES TO iBOOKS 3, iBOOKS AUTHOR HUGE FOR TEXAS SCHOOLS, EDUCATION IN AMERICA, DALLAS PUBLISHER SAYS

Dallas Publisher of Books for the iPad Says Advancements For Books Are The Most Significant Since Gutenberg Invented The Printing Press

DALLAS—Apple’s announcement of the iPad Mini, and updates for iBooks 3 and the software used to create multi-touch, interactive books in iBooks Author exclusively for the iPad, are as significant as Gutenberg’s development of the printing press and will continue to change the way children of all ages learn around the world, Dallas Publisher Donald Claxton said Thursday on Dallas talk radio station KLIF.

Donald Claxton speaks with KLIF Morning Show personalities Amy Chodroff & Dave Williams about books made for the iPad and iPad Mini. (Photo By Chandler Claxton).

Claxton, whose company has published a 179-page interactive book about the ancient Maya with a San Diego Mayan scholar, and is completing a children’s book entitled, There’s A Zombie In My Treehouse, by authors Ken Plume and John Robinson of Atlanta, said the updates are real game changers as Apple pursues a strategy to get iPad technology into more and more classrooms worldwide.

As important, the books made for this advancing platform are being developed in DFW by his company, which includes noted authors, editors, graphic artists and 3-D animators.

“With iBooks Author, which was released in late January, Apple has been able to change the way books are made—with the inclusion of hours of video, 3-D animations, interactive graphs, charts and drawings, in-chapter quizzes and more—we’ve even argued that the word ‘book’ is no longer applicable,” Claxton said. “But with Tuesday’s developments, they’ve made changes to books as significant as Gutenberg’s invention of the printing press itself.”

With iBooks 3, users now have Social Media tools built into every book. A reader can highlight a portion of text and then instantly share it via Twitter, Facebook, Mail and Messages.

“If you’re a student and you come to a portion where you’re confused or you want to ask a question, it’s now as simple as highlighting text in the book and then in a few clicks sharing your question via a Social Media thread,” Claxton said. “This is going to be significant as classrooms across America continue to introduce this technology and capabilities to their students. It is fundamentally going to change the process of learning. Imagine if you were reading a chapter, didn’t understand something, and fired off an email to the author or your teacher asking them to explain it further. That’s now a reality. The hypothetical no longer exists.”

Claxton also said that Apple’s strategy to introduce the iPad Mini wasn’t as much about being able to compete with Kindles and Nooks, but rather about being able to get more and more technology into cash-strapped school districts around the country and expand the reach of digital textbooks.

Apple noted Tuesday at 80 percent of all high school curriculums in American now are available in a digital format.

“Here in Dallas, Claxton Creative is leading the way in the development of these books. We are in the middle of a significant revolution in the way people learn,” Claxton said.  “The software to make all this possible wasn’t even available until late January 2012. We are just in the beginning of this process and it’s going to be huge, particularly for school districts.”

Claxton, who served as the former communications director for Dallas ISD from 2001 until 2006, said a few months ago he had discussions with a former DISD superintendent about the costs of deploying iPadsto all students in Texas public schools from grades 3-12.

During the Tuesday announcement of the iPad Mini, Apple quoted former DISD Assistant Superintendent, and now Superintendent of McAllen ISD.

“To deploy iPads for thousands of public school students at a cost of $499 each was staggering. With the reduced costs for the iPad Mini, which starts at $329, that $170 multiplied by thousands of Texas schoolchildren can be a game changer,” Claxton said. “That means that last week, with a million dollars, a school district could buy 2,000 iPads. This week, that means they can buy 3,00 and that’s why the iPad Mini announcement wasn’t as much about doing battle with Amazon, Microsoft, Samsung and Barnes & Noble. It was about being able to put this product into the hands of schoolchildren for significantly less money and at a savings to taxpayers in the long run through reduced costs in the purchase of traditional textbooks.”

According to Apple, 91 percent of all tablet searches on the Internet are doing on an iPad. Apple also said that two weeks ago, they sold the 100 millionth iPad.

Claxton said his company has been consulting with other developers on iPad technology where students are required to demonstrate proficiency in a subject before being able to move on to the next level. “Imagine learning at your own pace and being able to show conclusively you’ve learned the material before being allowed to move to the next section. Again, this is no longer a hypothetical. It’s a reality.”

Books for the iPad, like the 2012 meme book Claxton developed with Dr. Mark Van Stone of Southwestern College in San Diego, 2012: Science & Prophecy of the Ancient Maya, which is available on the iBookstore, offer readers the ability to learn with greater visual aids and interactive materials.

“It’s like going to a museum and being encouraged to touch everything,” Claxton said. “With the ancient Rio Azul Masks made by the Maya more than 1,000 years ago, Claxton Creative produced 3-D replicas that are as good as it would be to hold the real thing. That’s what sets these books apart from the rest, and again, we’re only in the infancy of this new technology. Just wait a few years.”

Dr. Van Stone’s book produced by Claxton Creative, can be purchased in 32 countries worldwide: Australia, Austria, Belgium, Bulgaria, Canada, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, the United Kingdom and the United States.

Demonstrations of many of the new developments are available on ClaxtonCreative.com.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

Apple, the Apple logo, iBooks, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store and iBookstore are service marks of Apple Inc.

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