Client Representation

CC CHD ADvisory

Dallas Parents Raising Awareness Congentital Heart Defects In Children

For Immediate ReleaseCC Red Circl
Contact: Donald J. Claxton
Feb. 4, 2013
214-364-7240

DALLAS PARENTS SHOWING SPECIAL SIDES OF ‘BROKEN-HEARTED’ CHILDREN, RAISING AWARENESS ABOUT HEART DEFECTS CUPID CAN’T CURE

Interview Local Parents, Children Featuring Congenital Heart Defect Awareness Week Feb. 7-14 During Mended Little Hearts of Dallas Support Group Event

DALLAS—It’s almost Valentine’s Day, the time for Cupid, colored candy hearts, cards and this year, Congenital Heart Defect Awareness Week, a time when parents of “broken-hearted” children are seeking to raise awareness for the importance of prenatal screening, post-birth pulse and oxygen testing, and supporting children who live with “broken hearts” year round.

Two Dallas-area moms with children who have a CHD are available for interviews, along with Emma, 2, and Pablo, 15, and others in the area who have been affected by CHD and who are trying to educate the public about the importance of recognizing the signs and symptoms of this disease. Emma, 2,

A monthly support meeting also is slated for Feb. 11, at 6:30 p.m. at Children’s Medical Center in Dallas provided flu conditions do not re-escalate and the hospital prohibits such on-site activities out of concern for the families involved.

WHAT, WHERE, WHEN:

  • Pre-event interviews with Sarah Stewart and her daughter, Emma, who has Hypoplastic Left Heart Syndrome
  • Pre-event interviews with Alejandra Romo and son, Pablo, who had Transposition of Great Arteries when he was 10 days old
  • Feb. 11, 2013: Mended Little Hearts of Dallas support group meeting at Children’s Medical Center, Dallas, with family members of children in the hospital’s Heart Intensive Care Unit at 6:30 p.m. in the DL Café Seating area.

*Editor’s Note: Because it is flu and RSV season, children like Emma are not permitted to go to the hospital unless they are sick, and children in the hospital are not permitted to leave the ICU because they are sick, so to get video of an affected child, it is necessary to do an off-site, in-home interview. (Reporters and photographers also must not be experiencing flu, RSV or cold-like symptoms in order to be around the CHD children and parents.)

During the Feb. 11, 6:30 p.m. MLH support meeting at Children’s Medical Center, family members of those suffering from this disease will be treated to a meal outside the ICU in an effort to take their minds off of the condition of their child, to offer encouragement from moms and dads whose children also have the disease but are not currently in the hospital, and to recognize the national awareness campaign.

According to the National Institute of Health, CHDs are the most common type of birth defect, affecting eight out of every 1,000 newborns. Each year, more than 35,000 babies in the United States are born with a CHD. But according to Stewart, the signs are not always obvious.

“I like to think of CHDs as a silent fight most of the time. My Emma wears visible signs of her fight: oxygen tubing, feeding tube, etc.; however, there are many children living among us that look ‘normal’ on the outside. Unless you see their ‘zipper,’ or scar tissue from surgery, you likely would not know of their daily battle of living with a ‘broken heart,’” Stewart said.

“Through Congenital Heart Defect Awareness Week in Dallas, we are seeking to raise awareness about heart defects that Cupid’s arrow can’t cure.”

Background on Emma: Emma has had three major open-heart surgeries, was intubated for more than six months, endured an inpatient hospital stay for 12 of the first 15 months of her life, and continues to require significant medical care. Emma’s specific case is rare. Her parents learned of her specific heart conditions before she was born and sought out the best medical care for her in the special heart patient intensive care unit at Children’s Medical Center in Dallas.

Background on CHDs: A CHD is a problem with the heart’s structure that are present at birth. Common examples include holes in the inside walls of the heart and narrowed or leaky valves. In more severe forms, blood vessels or heart chambers may be missing, poorly formed and/or in the wrong place.

CHDs are the most common birth defects. CHDs occur in almost 1 percent of births. Nationally each year, between 100-200 deaths are due to unrecognized heart disease in newborns. These numbers exclude those dying before diagnosis. About 40,000 children in the US are born each year with a CHD.

Figures show that nearly 25 percent of children born with a CHD will require heart surgery or other interventions in order to survive. Today, more than 85 percent of babies born with a CHD will survive to age 18, but children with more severe cases are less likely to reach adulthood.

Mrs. Stewart often points out that nearly twice as many children die from CHDs in the US each year as from all forms of childhood cancer, yet funding for pediatric cancer research is five times higher than funding for CHDs.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton.

—30—

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Preston Place Counseling is offering Child Parent Training Classes.

Preston Place Counseling Offering Child-Parent Relationship Training

Preston Place Counseling Offering Child-Parent Relationship Training CC Red Circl

We are proud to announce that Dr. Terri Gonzales of Preston Place Counseling here in Dallas is now taking enrollment applications for parents of children under the age of 10 who are struggling with behavioral issues in their child and seeking assistance. Her child-parent relationship classes will be held on Thursday evenings from 6:30 – 8:30 p.m.

Dr. Gonzales is the play therapist at Preston Place Counseling in North Dallas, which is located on Preston Road just south of Interstate 635/LBJ Freeway.

Details about her course are included in the video below and we encourage members of the news  media interested in doing a report on the classes to please contact us. For information about signing up for the course, please call 214-702-6572.  Space is limited so call today.

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CC Grove Hill QR red

QR Codes At A Funeral Home? Even In Death, You Cannot Escape Social Media

QR Codes At A Funeral Home? Even In Death, You Cannot Escape Social Media CC Red Circl

QR Codes At A Funeral Home?

QR Codes At A Funeral Home? Even In Death, You Cannot Escape Social Media

I shot a funeral today for a client at the Grove Hill Funeral Home on Samuel in Dallas, Texas today.  While talking to the building organizer about particulars of the event, I could not help but notice how Grove Hill is using QR Codes to help their guests keep track of information, sign an online registration, etc.

For a techno-geeek such as myself, it was actually a novel, and brilliant application of the technology.

I must admit, I didn’t do it justice shooting a photo of it with an iPhone and the flash on, but you can still make it out enough to see they’ve got it going on at this place.  And really, from soup to nuts, they really did.

My client’s family was treated with care and concern. And anyone else coming in got the same treatment.

But the photo clearly goes to show you. We’re stuck with Social Media from here on out.  Even after we’re gone….

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CC Banner Debunk Sign Up

Scholar To Release Daily Debunk Of Mayan Calendar Ending Predictions

Scholar To Release Daily Facts To Debunk Mayan Calendar Doomsday Predictions

SAN FRANCISCO—Maya Scholar Dr. Mark Van Stone Thursday announced that beginning Nov. 21 and running until Dec. 21, daily emails, texts and web postings will be available to highlight and debunk the many myths that have been perpetuated about the upcoming end of the Maya calendarin 36 days.

Fill out our Maya Myth Debunk Sign Up and begin receiving daily factual updates on Nov. 21, 2012 that debunk wild doomsday or bliss out predictions cast upon the ancient Maya..

Available through the publisher of his book for iPad, 2012: Science & Prophecy of the Ancient Maya, Dr. Van Stone said each daily update will feature one of the more common “predictions” that have been wrongly projected onto the Maya, and answered with helpful resources to debunk them.

“There are dozens of misconceptions, myths and just plain wrong pseudo-scientific claims that have been cast upon the innocent Maya and now that we’re under 40 days before the end of their calendar, I expect them to grow in number,” Dr. Van Stone said.  “To counter the non-sense, we have assembled a list of 30 myths and we’re going to focus on educating the public on how wrong they are.”

Among the chief misconceptions Van Stone said he will address are:

  • The frequent misuse of the Aztec Calendar Stone to represent the Maya calendar
  • The galactic alignment will cause the earth to be sucked into the heart of the universe
  • Massive pole shifts will cause major magnetic disruptions around the world
  • There will be massive earthquakes
  • We will enter a new era of blissful human consciousness

To subscribe to the daily messages, parents, teachers, and children who are hearing about the predictions and are concerned, can visit ClaxtonCreative.com and register to receive daily emails, texts, or can log on to read more.

“We want to get the word out to the public. Already we’re hearing daily from parents who say their son or daughter heard something at school and are very scared about what’s going to happen on Dec. 21, 2012,” Dr. Van Stone said. “As a scholar, but even more importantly, as a father myself, I feel there’s a duty to ensure as many people get the right information about this as is possible. There is so much bad information out there. In many ways it’s become sickening.”

Van Stone is recognized internationally and in the field of Maya studies as one of four Maya scholars who have written a book about the 2012 phenomena that should be taken seriously.

In August, he released his first book for iPad, which is 179 pages long, has 53 videos of 14 additional Maya scholars, four 3D animations, and hundreds of interactive multi-touch images.

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CC Three Books Banner

Books for iPad, Submit Your Manuscript

We now are accepting submissions for manuscripts for books for iPad. Please complete the form on our site and we will be in touch with you promptly to discuss how to make these amazing new “books.”

German

Wir haben jetzt akzeptieren Einreichungen für Manuskripte für Bücher für iPad. Bitte füllen Sie das Formular auf unserer Seite und wir werden mit Ihnen in Verbindung sein, zeitnah zu diskutieren, wie diese erstaunliche neue machen “Bücher.”

Japanese

我々は今、iPadのための本のための原稿の提出を受け付けています。当社のサイト上のフォームに記入し、我々は速やかにこれらの素晴らしい新しいようにする方法を議論するためにあなたに連絡される “本を。”

French

Nous acceptons les soumissions de manuscrits de livres pour iPad. S’il vous plaît remplir le formulaire sur notre site et nous prendrons contact avec vous rapidement pour discuter de la façon de rendre ces étonnantes nouvelles «livres».

Spanish

Ahora estamos aceptando solicitudes para los manuscritos para libros para iPad. Por favor complete el formulario en nuestro sitio y nos pondremos en contacto con usted a la brevedad para discutir cómo hacer que estas nuevas y sorprendentes “libros.”

Italian

Ora sono, iscrizioni aperte per i manoscritti di libri per iPad. Si prega di compilare il modulo sul nostro sito e saremo in contatto con voi immediatamente per discutere su come rendere questi incredibili nuovi “libri.”

 

Three Books for iPad. Submit Yours

Our three books for iPad. Submit your manuscript solicitation in English, German, Japanese, French, Spanish and Italian. All countries that regularly visit our site.

 

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CC WAISABFI Cover3

Books for iPad–iBooks Author 3D Animations

iBooks Author 3D animations set books for the iPad apart from every other kind of book that ever has been made.  That’s not an exaggeration or a snazzy marketing claim.  It’s fact.

books for iPad--iBooks Author 3D Animations

Donny Claxton explains the latest in books for iPad–iBooks Author 3D Animations.

Books for the iPad, and the newly released iPad mini,  include iBooks Author 3D animations, videos, multi-touch interactive images, puzzles, study guide notecards and now, with the release of the iBooks 3 app—social media. All those things are cool.

Today’s post, however, is focused on iBooks Author 3D animations.

Welcome To The Museum Where You Touch EVERYTHING!

In short, you can’t do 3D animations in the eBooks format used by competitors of the iPad. Most don’t have the memory for it and they don’t have the technical capabilities.

The 3D animations in Claxton Creative-published books make reading one of our books like going to a museum where you are required to touch everything. They are absolutely the coolest part about books for iPad and the video below helps show you why.  With our recently released, “What Apple Isn’t Saying About Books For iPad,” (Available via free download) our goal is to help educate the public, parents, teachers, administrators, even corporate managers who are looking to improve their maintenance manuals and training materials, about how amazing this new form of book, really is.

One great example is in one of our published works. The 3D animations of Maya and Aztec artifacts in Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya set it apart from any other book ever made or written on the subject. It’s available on the iBookstore and selling well.

3D Animations–Where The “Magic” Happens

With 3D animations in books for iPad, this is where the true, jaw-dropping magic happens. We have been working with working with some incredible 3D developers here in Dallas and if you want to do a book that includes these cool animations, we’d be happy to work with you.

If you want to highlight an object in a book and have it rotate and allow users to pinch it or enlarge it, our 3D animations are the best thing that’s ever been invented for such.

Watch the video below.  If you have a book you’d like to submit for publishing, we’d be happy to set up an introductory conference call and begin the process.

If you have an iPad and haven’t checked out books for iPad in iBooks 3 yet, we encourage you do to so.

And if you haven’t downloaded our free book for iPad, “What Apple Isn’t Saying About Books For iPad,” there’s no time like the present! (Downloading the book takes time and you’ll need to do it over WiFi.  Also must be running at least iOS 5.o and have minimum of iBooks 2.0 on your iPad. It will not download to an iPhone.)

c

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CC WAISABFI Cover1

‘What Apple Isn’t Saying About Books For iPad’

Editor’s Note: This is the news release which begins the first in a series of 10 daily posts about the innovative aspects of books for iPad made with iBooks Author. The series is not critical of Apple, but done to help spread the word of the fascinating education tools that rapidly are going into use around the world and changing the way we learn. You can download our FREE book here. (It is 847 MBs so it is going to take awhile depending on your WiFi speed.)

Download the PDF here.

FREE BOOK FOR iPAD DESIGNED TO EDUCATE PUBLIC ABOUT NEW TECHNOLOGY DESIGNED TO REVOLUTIONIZE HOW HUMANS LEARN

‘What Apple Isn’t Saying About Books For iPad’® Features Digital Learning Tools Being Produced In Dallas

DALLAS—Schoolchildren, teachers, maintenance workers and parents themselves increasingly are learning from the type of multi-touch interactive books for iPad and iPad mini that are being produced by a Dallas publisher, and in some areas are exploring ways to generate content where learners must demonstrate topic mastery before advancing to the next.

What Apple Isn’t Saying About Books For iPad Cover

Claxton Creative, LLC, the leading publisher in Dallas of the new “books” Steve Jobs was developing before his death last year, Thursday released What Apple Isn’t Saying About Books For iPad as a way to educate the public about the emerging technology that was designed to revolutionize the teaching and learning processes.

“Up to the end, Steve Jobs was working on this new form of a ‘book’ that now is revolutionizing the educational process around the world,” said Publisher and Author, Donald Claxton, who also served as the communications director for Dallas schools from 2001-2006. “The iPad mini is being marketed to increase the rate of adoption of iOS tablets in schools. Yet we are finding many parents still are unaware of how the learning process is changing for their kids and they are going to be amazed when the find out.”

In August, this North Texas company, along with Dr. Mark Van Stone of Southwestern College in San Diego, released 2012: Science and Prophecy of the Ancient Maya, which now is available on the iBookstore and being prepared for an upcoming course on iTunes U to be taken worldwide by students of all ages.

“When was the last time you read a book that included two hours of video from 15 Maya scholars and had 3D animations of Maya artifacts that are 1,200 years old? We made this new ‘book’ in Dallas and it’s now on sale in 50 countries, including the entire South American continent. That’s never been possible before 2012 and something not even the ancient Maya could have predicted. But like much of what has been lost about the ancient Maya, many are not yet aware of what can be done on these books for iPad.”

Claxton said his company is negotiating with industry leaders about production of new materials as well as talking to major universities and school districts about how to escalate the rapid adoption of these new books. He also said tremendous opportunities exist in aircraft and industrial maintenance as well as corporate training.

“If you’re on a ladder looking at a jet engine that needs repair, which would you rather use as a guide, a 3-inch binder or an iPad mini strapped to your arm that weighs a little more than a half-pound? With these books, a technician can watch videos and study interactive photographs and drawings of what the working part is supposed to look like and follow the sequential steps in how to fix it,” Claxton said.

Claxton said books for the iPad have moved beyond the promotional and theoretical stage. School districts around the country are buying the units in rapidly increasing numbers.

For instance, a Nov. 5, 2012 issue from Time magazine cited examples of the New York City Public School system ordering more than 2,000 iPads for $1.3 million, the Virginia Department of Education spending $150,000 for an iPad initiative in 11 schools, and Chicago public schools spending $450,000 for 23 district-funded iPad grants.

“When Apple made the iPad mini announcement in October the pundits said it was to combat the rise in the Kindle Fire because of its cost,” Claxton said. “The real story is that a school superintendent with $1 million to spend pre-iPad mini could buy 2,000 units. With the iPad mini being $179 cheaper, they can now buy 3,000 units for the same amount of money. An added bonus is that kids’ fingers work very well on the smaller units.”

Books for the iPad and iPad mini include 3D animations, videos, multi-touch interactive images, puzzles, in-chapter quizzes, study guide notecards and now, with the release of the iBooks 3 app—social media capabilities that mean a student can ask a peer, teacher, parent or even the author themselves for assistance if they come across a section in a book they don’t understand.

“We want parents, teachers, administrators and corporate managers to see how this new technology can make a dramatic difference in how their children learn for the rest of their lives,” Claxton said. “What Apple Isn’t Saying About Books For iPad is offered for free downloading off our site to help educate why these books are so different from anything else they’ve ever seen.”

The book released Thursday includes 10 videos, a spooky 3D animation of the Maya Rio Azul Mask, a multi-touch image that demonstrates the new social media functions in the iBooks 3 app, an interactive map that shows the developmental patterns of ancient Mesoamerican cultures, and even a digital sliding puzzle of the book’s cover.

“We are in the middle of something huge for education, training and the spread of knowledge around the world. This isn’t a gold rush; it’s a gold landslide and few seem to realize it is even happening,” Claxton said.

Claxton said his company is putting the final touches on a children’s book for the iPad entitled, There’s A Zombie In My Treehouse, by authors Ken Plume and John Robinson of Atlanta. The book, which previously has been featured in WIRED, has 16 different readers tell the story, including some famous movie personalities, like Peter Serafinowicz, best known for his voice as the Sith Lord Darth Maul in Star Wars Episode I: The Phantom Menace.

Over the next 10 days, ClaxtonCreative.com will feature a particular aspect of the book for the benefit of those who still do not own an iPad. Each day, a new topic will be presented, complete with a short video also featuring a characteristic of these new books available only on the iPad and iPad mini.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

Apple, the Apple logo, iBooks, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store and iBookstore are service marks of Apple Inc.

—30—

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CC iBookstore Expansion

iBookstore Expansion Means 2012 Book On Sale Now In Central & South America

Just in the nick of time, Apple announced yesterday that it has expanded sales for books available in the iBookstore to 18 new territories and countries, mostly including Central and South America.

This is great news because it means Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya now is available in 50 countries globally, including Mexico, Belize and Guatemala, where much of the book features the history of the ancient Maya in a very scholarly way.

In fact, we’ve been agonizing over the fact that up until yesterday we couldn’t sell the book in such an important area of the world–one that gives honor and attention to this important civilization.  Univision also has an interview they’re about to run with us and Dr. Mark Van Stone that will run throughout the entire Univision Spanish-speaking network.  Now you can sense why this is so big for us.  Had the story run before yesterday, millions would have been exposed to the work with no way to buy it. …  Thanks Apple.

Apple has expanded its sales reach for books available on the iBookstore to include Central and South America.

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Translator App, German, Spanish, French & Japanese Pages Added For Readers

With a noted rise in our posts about books for iPad, we’ve seen a rise in traffic from Germany, France, Mexico and Japan so we added the translator app.

ClaxtonCreative.com adds translator app

As we track our traffic, we will regularly add pages in German, French, Spanish and Japanese to the site under the respective headings in an effort to reach across the sea and provide native services to our most frequent readers in other countries. Of course, most of our traffic still is coming from the US, UK, Australia and Canada, but we thought it important to make this move.

We are in the process of a preparing a series about iBooks Author how to tutorials, video training and a discussion about what is “iBooks.”

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CC Big Deal

iPad Mini Big Deal For Education In America

APPLE’S iPAD MINI, UPDATES TO iBOOKS 3, iBOOKS AUTHOR HUGE FOR TEXAS SCHOOLS, EDUCATION IN AMERICA, DALLAS PUBLISHER SAYS

Dallas Publisher of Books for the iPad Says Advancements For Books Are The Most Significant Since Gutenberg Invented The Printing Press

DALLAS—Apple’s announcement of the iPad Mini, and updates for iBooks 3 and the software used to create multi-touch, interactive books in iBooks Author exclusively for the iPad, are as significant as Gutenberg’s development of the printing press and will continue to change the way children of all ages learn around the world, Dallas Publisher Donald Claxton said Thursday on Dallas talk radio station KLIF.

Donald Claxton speaks with KLIF Morning Show personalities Amy Chodroff & Dave Williams about books made for the iPad and iPad Mini. (Photo By Chandler Claxton).

Claxton, whose company has published a 179-page interactive book about the ancient Maya with a San Diego Mayan scholar, and is completing a children’s book entitled, There’s A Zombie In My Treehouse, by authors Ken Plume and John Robinson of Atlanta, said the updates are real game changers as Apple pursues a strategy to get iPad technology into more and more classrooms worldwide.

As important, the books made for this advancing platform are being developed in DFW by his company, which includes noted authors, editors, graphic artists and 3-D animators.

“With iBooks Author, which was released in late January, Apple has been able to change the way books are made—with the inclusion of hours of video, 3-D animations, interactive graphs, charts and drawings, in-chapter quizzes and more—we’ve even argued that the word ‘book’ is no longer applicable,” Claxton said. “But with Tuesday’s developments, they’ve made changes to books as significant as Gutenberg’s invention of the printing press itself.”

With iBooks 3, users now have Social Media tools built into every book. A reader can highlight a portion of text and then instantly share it via Twitter, Facebook, Mail and Messages.

“If you’re a student and you come to a portion where you’re confused or you want to ask a question, it’s now as simple as highlighting text in the book and then in a few clicks sharing your question via a Social Media thread,” Claxton said. “This is going to be significant as classrooms across America continue to introduce this technology and capabilities to their students. It is fundamentally going to change the process of learning. Imagine if you were reading a chapter, didn’t understand something, and fired off an email to the author or your teacher asking them to explain it further. That’s now a reality. The hypothetical no longer exists.”

Claxton also said that Apple’s strategy to introduce the iPad Mini wasn’t as much about being able to compete with Kindles and Nooks, but rather about being able to get more and more technology into cash-strapped school districts around the country and expand the reach of digital textbooks.

Apple noted Tuesday at 80 percent of all high school curriculums in American now are available in a digital format.

“Here in Dallas, Claxton Creative is leading the way in the development of these books. We are in the middle of a significant revolution in the way people learn,” Claxton said.  “The software to make all this possible wasn’t even available until late January 2012. We are just in the beginning of this process and it’s going to be huge, particularly for school districts.”

Claxton, who served as the former communications director for Dallas ISD from 2001 until 2006, said a few months ago he had discussions with a former DISD superintendent about the costs of deploying iPadsto all students in Texas public schools from grades 3-12.

During the Tuesday announcement of the iPad Mini, Apple quoted former DISD Assistant Superintendent, and now Superintendent of McAllen ISD.

“To deploy iPads for thousands of public school students at a cost of $499 each was staggering. With the reduced costs for the iPad Mini, which starts at $329, that $170 multiplied by thousands of Texas schoolchildren can be a game changer,” Claxton said. “That means that last week, with a million dollars, a school district could buy 2,000 iPads. This week, that means they can buy 3,00 and that’s why the iPad Mini announcement wasn’t as much about doing battle with Amazon, Microsoft, Samsung and Barnes & Noble. It was about being able to put this product into the hands of schoolchildren for significantly less money and at a savings to taxpayers in the long run through reduced costs in the purchase of traditional textbooks.”

According to Apple, 91 percent of all tablet searches on the Internet are doing on an iPad. Apple also said that two weeks ago, they sold the 100 millionth iPad.

Claxton said his company has been consulting with other developers on iPad technology where students are required to demonstrate proficiency in a subject before being able to move on to the next level. “Imagine learning at your own pace and being able to show conclusively you’ve learned the material before being allowed to move to the next section. Again, this is no longer a hypothetical. It’s a reality.”

Books for the iPad, like the 2012 meme book Claxton developed with Dr. Mark Van Stone of Southwestern College in San Diego, 2012: Science & Prophecy of the Ancient Maya, which is available on the iBookstore, offer readers the ability to learn with greater visual aids and interactive materials.

“It’s like going to a museum and being encouraged to touch everything,” Claxton said. “With the ancient Rio Azul Masks made by the Maya more than 1,000 years ago, Claxton Creative produced 3-D replicas that are as good as it would be to hold the real thing. That’s what sets these books apart from the rest, and again, we’re only in the infancy of this new technology. Just wait a few years.”

Dr. Van Stone’s book produced by Claxton Creative, can be purchased in 32 countries worldwide: Australia, Austria, Belgium, Bulgaria, Canada, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, the United Kingdom and the United States.

Demonstrations of many of the new developments are available on ClaxtonCreative.com.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

Apple, the Apple logo, iBooks, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store and iBookstore are service marks of Apple Inc.

—30—

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