Books for iPad

Life Is Good When You’re The WOW! At An Apple Genius Bar

Life Is Good When You’re The WOW! At An Apple Genius Bar CC Yellow Books Circle 60 by 60 TR 1

Since I bought my first MacBook Pro on Oct. 11, 2007, I’ve had my share of opportunities to visit the Apple Genius Bar at Northpark Mall. If you don’t know, it’s one of the smallest stores in the Apple Store inventory, but also one of the busiest.  This is where I took my One-To-One training with Adopho Cantu and learned so much more than I could ever have hoped for. Screen Shot 2013-02-05 at 12.13.17 PM

Today I was in attempting to do a restore of my email lost last Tuesday after applying a Rule to Mail because a spammer had sent an email from the address < @>.  We were trying to use Time Machine to restore Mail to where it was before that fated rule change. (We didn’t get it to work either.)

But as we were going through the process–I’ve also spent about an hour on the phone with Apple Care–the Genuis started asking about what I do and then I got to whip out the iPad and show her Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya, Ken Plume, John Robinson and Len Peralta’s There’s A Zombie In My Treehouse, and lastly, Dr. John Ed Mathison’s When God Redefines the Possible, a work in progress.

When the Genius started manipulating the 3D image of the Rio Azul mask that’s in the book, her response was Apple Genius Cool–“SHUT UP!”  (I wasn’t saying anything.)

Before I knew it, I had three other geniuses looking at the books and doing the same thing.  Genius One kept saying, “I am showing off my customer!”

Now like I’ve said, I’ve had my share of Genius Bar visits, but this was the first time I wasn’t the one in awe of what was going on.  It was the Geniuses.

We talked about how one before in Northpark I’d showed the books to a sales rep who told me, “It’s so cool for us to see things like this, because we send stuff out of here in boxes all day long, the tools you need to do cool stuff.  It’s fascinating for us to see how it’s actually being used.”

And so this is another tribute and thank you to the Genius, sales and One-to-One training staff of the Apple Store at Northpark Mall in Dallas, Texas.  Without my One-to-One training from Adolpho, who is no longer there, there’s no telling how far behind I still would be. And what a great memory to have–SHUT UP!

 

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Can You Use Hype To Create A Parallax Animation For An iBook Widget?

Can You Use Hype To Create A Parallax Animation For An iBook Widget? CC Yellow Books Circle 60 by 60 TR 1

For more than a year now I’ve been working on a sister project–TheWondersExpedition.com and trying to help share some fascinating discoveries I’ve noticed in the study of amazing places around the world.

And to begin telling that story in digital book form, and also online, I’ve been in the process of building various forms of art in Photoshop and Illustrator and trying to decide whether files should be straight vector files–(I’d love to be able to do .SVG but iPad won’t support it) or go for Photoshop creations rendered out as .PNGs.

Clearly I want to be able to tell the story of multiple sites around the globe and use the continuous scrolling effect to help share the findings.  Ultimately, this will require creating some sort of parallax-looking animation that makes it look like the world is turning, day is going from day to night, and cool places are popping up into view as the world turns, along with some sort of geometric lines, trig formulas of sine and cosines, and probably a kitchen sink, too. while I’m at it.

That led me to really look at two creative tool options tonight.  After Effects or Tumult’s Hype, now available as version 1.6.0.

Can You Use Hype To Create A Parallax Animation For An iBook Widget?

The answer to me right now is–I don’t know.

What I did tonight was create a Hype file with the dimensions of 2048 px by 1536, the size of an iPad 3 screen/retina screen. Just trying to see the whole screen on a 17-inch MacBook Pro, early 2012, requires me to shrink the View down to 50 percent and to shove my timeline as far to the bottom of the screen as I can stand.  (That’s not a complaint, it’s just the way it is.)

Just for starters tonight, I went ahead and in Photoshop created a round ball designed to rotate from the center point at the bottom of the animation.  I didn’t do the math, but through a process of lines from each respective corner, then a line down the middle and then a line from the bottom center line to the top left and right corners got me a measurement of about 1555 px.  I set the ellipse tool to form a perfect circle by holding down the shift key when I created a round “globe” in a file that was 3710 px by 3710 px. This way, as the globe rotates in Hype from the center spot at the bottom, there will never be a point where the viewer won’t see either blue for the atmosphere during the day, and black for simulated night time. Mind you, I’m not worrying about anything fancy line stars and the moon right now.  I just want to get the global atmosphere spinning. (Later will come additional layers of stuff.)

Trying to create a rotating "Atmosphere" using Tumult's Hype.

Trying to create a rotating “Atmosphere” using Tumult’s Hype.

With a two-layered .PNG the file for just the atmosphere right now is 39 MBs.  HUGE!

And needless to say, when I put it in the timeline of Hype and then set it to turn 180 degrees in 20 seconds, it really made the MBP, with 8 GBs of RAM, start to creep.  At one point, I could see block pixels where there are none, as the earth’s atmosphere turned from day to night.  Not good.

So at 11:30 p.m. on a Monday night, I’m calling it a day to rethink this as I sleep.  I’m beginning to wonder if Adobe’s After Effects isn’t going to be the better place to do this, but then it is destined to become a .mov and not an interactive HTML5 widget.  So I ponder.

Anyone else done this?  Anyone?  Bueller?

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Claxton Creative Publishing Books For iPad Wth John Ed Mathison

Digital Book Publisher Begins iPad Project With John Ed Mathison Ministry

 DALLAS DIGITAL BOOK PUBLISHER DESIGNING INTERACTIVE BOOKS FOR JOHN ED MATHISON MINISTRY IN MONTGOMERY, AL

Former Alabama Governor’s Press Secretary Teaming Up With Storied Frazer UMC Minister To Bring ‘When God Redefines The Possible’ Book To Life

CC Yellow Books Circle 60 by 60 TR 1MONTGOMERY, AL—Claxton Creative, LLC of Dallas, led by former the former press secretary of two former Alabama governors, Thursday announced it has begun producing digital book formats of Montgomery’s John Ed Mathison’s recently published print work, When God Redefines The Possible.

Mathison’s book, which is 109-pages in print, contains more than 50 chapters of colorful and important ministry lessons and encourages readers to see that God is still doing miracles, even in today’s turbulent times.

When God Redefines Possible by John Ed Mathison.

When God Redefines Possible by John Ed Mathison.

The digital format for iPad will include a series of videos, interactive photos and illustrations, end of chapter quizzes, puzzles, Internet social media components and other ways to help broaden the reach of one of the Southeast’s most recognized United Methodist Church leaders.

Versions also will be produced for readers using Amazon’s Kindle, Barnes and Noble’s Nook, as well as the Samsung Galaxy and Microsoft Surface.

“John Ed Mathison has been a recognized leader in ministry for nearly a half century and even today, he is on the cutting edge of using technology to help spread the word of God,” said Donald Claxton, owner of Claxton Creative in Dallas. “The use of digital books will make his work available to anyone in the world with a computer, tablet or smartphone. Now that’s really an example of God redefining possible.”

John Ed, who served 36 years as Senior Minister of Frazer Memorial United Methodist Church in Montgomery, said he is excited to begin this new phase of his ministry.

“I have said before that ‘it is easy to have a Gutenberg mentality when we live in a Google reality.’ and taking this next step, to convert my writings and teachings into a digital format so that people around the world can share and interact with each other through the social media tools and interactivity functions within the book is an example of where ministry must grow in order to reach those needing and yearning to hear the word of God,” Mathison said.  “I’m excited for the potentials this brings for ministry. God really is redefining the possible.”

Claxton said his firm, based in Dallas, is working to schedule a video production schedule with Mathison and to begin the digital design process for the book.  Release of the book is slated for March 2013.

Claxton is the former assistant press secretary to the late Alabama Gov. Guy Hunt and former press secretary for Gov. Fob James. He moved from Montgomery in 2001 to become the communications director for the Dallas Independent School District, then the 12th largest school district in the nation. In 2012, his company began producing books for the iPad, including Dr. Mark Van Stone’s interactive text 2012: Science & Prophecy of the Ancient Maya and There’s A Zombie In My Treehouse by Ken Plume, John Robinson and Len Peralta of Atlanta.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas author Will Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

John Ed Mathison Leadership Ministries

The John Ed Mathison Leadership Ministries was formed in 2008, as John Ed reached the mandatory retirement age of the United Methodist Church. The ministry is a member of the Evangelical Council for Financial Accountability. The mission of the ministry is to bring honor and glory to the Kingdom of God by training leaders for Kingdom work. John Ed actively speaks to churches, conferences and leadership training programs on a local, national and global scale. More information is available at www.JohnEdMathison.org.

 

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The Barnes and Noble Lost Sale From Today

The Barnes and Noble Lost Sale From Today CC Yellow Books Circle 60 by 60 TR 1

I needed a work book TODAY.  I was in Barnes and Noble in Lincoln Park in Dallas and had it in my hands.  It was a book about ePublishing in Adobe’s InDesign.  Stamped on the back of the book was a price of $49.99.  I checked the B&N website and they listed a price break of $30.06 as an “online only” sale.

ePublishing with InDesign CS6: Design and produce digital publications for tablets, ereaders, smartphones, and more

ePublishing with InDesign CS6: Design and produce digital publications for tablets, ereaders, smartphones, and more

Thinking surely they’d still want the sale, I went to the front counter and pleaded, “Look, I really need this book today.  Can you give me the $30.06 online only price?  I’m standing here with $100 in my hand and I need this book TODAY.  I can’t afford to wait 48 or more hours to get it in the mail.”

The clerk said he couldn’t save me the $20 price break. In fact, he emphasized that the book wasn’t $49.99.  He reminded me that I also was going to pay sales taxes on the book. Add 8.5 percent. To his credit, he did suggest that if I went online today and ordered the book that B&N might could get it to me tomorrow.

But look back at that first paragraph, B&N.  I needed the book TODAY.

Isn’t it sort of ironic that the book in question, ePublishing with InDesign CS6: Design and produce digital publications for tablets, ereaders, smartphones, and more, is about how people just aren’t going to bookstores and paying gobs of money for books anymore when they can get them DIGITALLY?

Now admittedly, for this sort of book, I still like to have a printed copy in my hands. But because of B&N’s bullishness today, they lost the sale completely.

And they lost the sale to AMAZON for $28.28.

As you can see, I bought the Kindle edition of the book for my iPad at a cost of $30.11. That’s with sales taxes added.  It was $28.28 base price for the digital format.  And I got it TODAY.

So before I get back to reading my new digital book, I wanted to remind Barnes and Noble about how they lost the sale of a $30-50 book today because of their inflexibility.  And I got it TODAY.

My new book on iPad.

My new book on iPad.

Reminds me of that scene from Friends with Benefits where Jamie is Skyping the recruiter from Amazon about luring Dylan to come work for them from GQ magazine.  She asks the Amazon guy if Dylan would leave GQ for Amazon and he responded, “Who knows.  People do still do dumb sh**, like pay full price for a book at ….”

TODAY, I wasn’t one of them.

I wonder how many other sales Barnes and Noble lost today because of the same thing……

 

What Apple Didn’t Say About Changes From iBooks Author Version 1 Series

What Apple Didn’t Tell Us About Changes From iBooks Author Version 1 Series

We published our book for iPad 21012: Science & Prophecy of the Ancient Maya by Dr. Mark Van Stone on Aug. 23, 2012 using the 1.0 version series of iBooks Author. The book cleared through Apple’s approval process in a day or two and was up on the iBookstore without us even realizing it.

The book has been selling well; not as well as we hoped, but it’s been selling. As we get closer to Dec. 21, 2012, interest has been picking up and we’ did a TV interview here in Dallas Tuesday that’s slated to run soon.

But there’s been a problem we didn’t know about until after the October 23, 2012 update to iOS 6, iBooks 3, iBooks Author 2.0 and iTunes Producer 2.8. At least three customers have bought our book and reported not being able to actually open it once it’s on their iPad. While that number is small, in our opinion, that’s three too many.

What is more troubling is that we received no notification from Apple, iTunes Support, iBookstore Support, meaning the problem could have been with the individual users. We just don’t know. When we asked iTunes Store Support why they gave refunds instead of letting us know about the problem, their answer was that they simply don’t discuss why they issue refunds.  Not helpful.

Trying To Get To The Problems Caused By iBooks Author 2.0

So as we publish this piece, all we know is that three customers said once they downloaded version 1.0 of our book for iPad, they couldn’t open it. The bar across the icon of the book was black, which tends to indicate there’s a problem.

When we opened our .iba file made from the version 1.0 series (It was last opened on Aug. 23, 2012)  in version 2.0 on Nov. 24, 2012, we immediately got a flag warning from the software saying that the image on page 156 was too large. Thumbing through the book also showed that iBooks Author 2.0 had messed up multiple widgets we’d laid out perfectly in version 1.0.  They were compressed into a tiny size and were sitting at the left sides of pages. Several of them we’d laid out to encompass an entire page. Version 2.0 messed all that up and required us to repaginate several places in the book.

The first flagged warning is pictured below:

Warning Screen in iBooks Author 2.0

Warning Screen in iBooks Author 2.0

It never occurred to us that we might need to open up an old version of the book made with an earlier version of the software to ensure that the new version didn’t mess it up. That’s not how software updates are supposed to work! And certainly, one wouldn’t expect that something that had passed muster in an earlier version suddenly was being flagged as a problem. But that’s what happened.

So up popped that first screen warning asking if we wanted to see the problems it’d found.

So, I clicked yes and got this next screen:

Issues with Photo on Page 156

Issues with Photo on Page 156. This dialogue box appeared and said an image that worked fine up until Oct. 23, 2012, was no longer any good in our book for iPad.

To fix the photo problem meant taking the original, running it through Photoshop, shrinking it, and then reloading the page. Nothing difficult there, but if there is anything causing a problem with people downloading the book and it opening now in iOS 6, it’d seem this was it.

But wait. Version 2.0 caused even more disruptions inside the original product.

Widgets All Messed Up

Things got even wonkier after that. There were multiple widgets in the book that got totally screwed up by iBooks Author version 2.0. As you can see, some of them got zapped in size and then moved to the top left portion of a page, completely affecting the pagination within a chapter.

Widgets From iBooks Author 1.0 Are All Messed Up In Version 2.0

Widgets From iBooks Author 1.0 Are All Messed Up In Version 2.0

 

To fix everything back required going through all 179 pages of the book and ensuring that the pagination wasn’t messed up.

There were numerous cases where it was.

Pagination From iBooks Author Version 1.0 All Messed Up in Version 2.0

Pagination From iBooks Author Version 1.0 All Messed Up in Version 2.0

Last Saturday night a week ago, we tried to save these changes so that we could quickly upload the book back to the Apple servers and have the issue resolved.

Then came about the whole issue of the destination drive was full that was written about last week.

Software Updates On Our Mac

It is important to note here that we keep our MacBook Pro’s software up-t0-date. We updated to Mountain Lion the day it came out. We updated iBooks Author as soon as Apple released it on Oct. 23, 2012.  We updated to iBooks 3 on an iPad 3 on Oct. 23. We updated to iTunes Producer, which is used to send books for iPad to Apple’s servers as soon as we saw it was available. So you can imagine how we felt when we started getting responses from the truly good people we’ve been working with for three months off and on now at iBookstore Support suggesting that our uploading problems might be coming because we HAD NOT updated the software. No, our problems were happening because we HAD.

iBookstore Support

So after the problem with the destination drive, we reported the problem to the iBookstore Support team.

We kept also trying to get our book to upload once we got past the destination drive issue.  And we soon had more problems, which will be discussed in the next post.

For now, the book has been uploaded to Apple and it has been approved. But to say this hasn’t been quite upsetting and frustrating would be a great untruth.

Suggestion To Publishers

We strongly recommend that if you have a book on the iBookstore right now that was made in version 1.0 of iBooks Author that you open it up in version 2.0 and see what kinds of bugs might pop up.  Then we also suggest you do an upload of a new version to the iBookstore. You can imagine the pain in our hearts the past week and a half trying to get our book reloaded to the iBookstore when it’s about the 2012 Maya prophecy and we’re down to 17 days away. This could not have come at a worse time for us. But thankfully, we did get some great one-on-one support from our many friends at Apple to help get this resolved. It was just a real nail bitter there for a spell…..

 

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iBooks Author Issues–Verify your destination disk isn’t full

iBooks Author Issues For Uploading A Book for iPad–Verify Your Destination Disk Isn’t Full

It has been a struggle the past few hours to address several iBooks Author issues while trying to upload a new version of a book made in the pre-Oct. 23, 2012 versions of the software.

The problems began with two reports from customers who bought Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya on the iBookstore. They say they downloaded the book and it won’t open.  Having a copy from the 1.0-series of iBooks Author, knowing it is working fine on my iPad, and knowing how Apple works out the bugs in software before releasing an update, I was puzzled by this and begun to investigate.  As a result, a fresh copy has been uploaded to Apple, but it has been a multi-hour process and since it’s a weekend, iBooks Support is closed.

What I Had To Do

When I opened our book, which I’d not had the .iba file open since Oct. 8, 15 days before the release of version 2.0, it first alerted me that there was a photo on page 156 that was too big. It had worked from in version series 1.0-etc.  Nonetheless, it was now being flagged as a problem, and so I loaded the photo into Photoshop, resized it, saved it and then loaded it into the.iba file, while also extracting the older, bigger conflicting photo.

I also fixed two typos we’ve found and then began to save the book for exporting and reloading to the iBookstore via iTunes Producer. I then saved the file and exported it a couple of times as a .iBooks file.  No problem. I then began the process of “Publishing” the file to send it to Apple.  Here’s where the troubles began.

This Became A Major Drama

First of all, apparently via the iBooks Author autosave function on my Mac, (loaded on a hard drive that has some 300-plus Gig of memory left on it), began to display the following message:

Verify your destination disk isn't full and that you have permission to write to it

“Verify your destination disk isn’t full and that you have permission to write to it” while loading a book for iPad to Apple.

“Verify your destination disk isn’t full and that you have permission to write to it”  kept displaying. I took those exact terms and did a search and there is pretty much NOTHING in Google about this.  NOTHING.  Great. It was 11 p.m. at night on a Saturday and I was stressing to get this done and off to bed.

After a little more digging I learned that if you go to the “Title Bar” of an open file on a Mac, a little triangular box will appear and you can do a drop down.  That produced this box:

Title Bar Dropdown Menu in iBooks Author for Versions and Autosave

This is the Title Bar Dropdown Menu in iBooks Author for Versions and Autosave. After getting the dialogue box above, I then proceeded to “Browse All Versions…”

From there, I chose the “Browse All Versions …” link that then took me to this amazing looking screen. The problem was, none of the earlier versions on my machine were ones that I could open. I don’t know if they’d been purged or if there is still some other issue remaining.

 

Browse All Versions ... Screen on MacBook Pro Using iBooks Author

Browse All Versions … Screen on MacBook Pro Using iBooks Author

 

The next thing I tried, since I couldn’t pull up an earlier version, was the “Move To…” option, which allowed me to move the autosaving and to actually SAVE the .iba file again.

Move To ... Screen in iBooks Author

Move To … Screen in iBooks Author

Now that that hurdle had been overcome, I thought I was ready to load the book once again to the iBookstore. It’s been on sale on the iBookstore since Aug. 23. We’ve had a good run of sales.  It’s an established product.  But when I chose to “Publish” this newer version, Lord have mercy…. Over I went to iTunes Producer 2.8 and that’s another story to tell….

More about that in the next post.

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Books For iPad–The Ongoing Training & Maintenance Manual Revolution

Books For iPad–The Ongoing Training & Maintenance Manual Revolution

Books for iPad now are being used for training purposes as well as in the field for things like aircraft and automobile maintenance, and even things like cookbooks.

English: An image of an iPad 2.

English: An image of an iPad 2. (Photo credit: Wikipedia)

Because images, scrubbers/interactive images, 3D animations and even videos can be embedded in a book for iPad, they can be used in the field by technicians and practitioners.

Which would you rather haul around, a 3-inch binder full of technical manuals or an iPad that has the same and regularly updated information with photos and videos?

There exists great potential for books for iPad in corporate training and even maintenance manuals. Picture yourself as an aircraft mechanic working on a jet engine and instead of hauling around a 3-inch binder written by the manufacturer a couple of years ago, you now can have an updated version on your iPad with you all the time and use it whenever it is needed with far less hassle and inconvenience.

Training and maintenance materials in a book for iPad can save time, costs and maybe even lives.

 Do You Have Materials Ready To Process?

We are a publisher of books for iPad located in Dallas, Texas, USA and we are ready to work with your company to develop the right materials to help make your training and maintenance manuals and materials the most up-to-date and innovatively successful tools you can provide your employees. Just complete the manuscript submission process above or give us a call today at 972-863-8784 and let’s talk about how to move your company forward.

 

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Maya Myth Moment–The Aztec Calendar Stone Is Not The Maya Calendar

Over on our special project site, The Wonders Expedition, we’ve begun the series–Maya Myth Moment–that we’ve developed in conjunction with our author, Dr. Mark Van Stone, one of the most renowned Maya Scholars in the world, to do a daily debunking of Maya Myth from Nov. 21 thru Dec. 21, 2012.

The Maya Myth Moment

The Maya Myth Moment from TheWondersExpedition.com is a daily update from Nov. 21 – Dec. 21, 2012 designed to debunk much of the nonsense circulating about the ancient Maya.

Dr. Van Stone has worked with us throughout the year 2012 to produce his first book for iPad2012: Science and Prophecy of the Ancient Maya.

We invite you to wormhole on over to The Wonders Expedition and check out our first video on the Aztec Calendar Stone. While you’re there, also sign up to receive the daily updates we’re going to send out for the Maya Myth Moment.

It’s going to be a good and educational series, and was designed to help knock down some of the major nonsense that’s going to get stirred up in the 30 days remaining before Dec. 21, 2012.

 

 

 

 

 

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Books For iPad–Should We Even Be Calling Them “Books”

Books for iPad–Redefining the Word “Book”

Something needs to be done about what we call books for iPad.

Books For iPad--Should we even be calling them "Books?"

Books For iPad–Should we even be calling them “Books?”

Apple says, “iBooks should be used to refer only to the application and is always plural. Do not use the word iBook to refer to a publication or to the general category of ebooks. Instead, say your publication is a book available on the iBookstore.”

According to the Google Keyword Tool, the term “iBook” generates 1.22 million global monthly searches on the Internet. The term “iBooks” generates 1 million global monthly searches. To those who have signed end user licensing agreements, Apple says not to use “iBook” in marketing literature. But Web searchers are using it in their Google searches, so if you don’t use it on your Web pages, you’re reducing your chances for even being found via on-page content.

Not having an Apple-sanctioned, Apple-approved brand name for books for the iPad is hurting business for those in the publishing industry who focus on this type of book.

In my opinion, Apple needs to come up with a brand name we can use, or stop prohibiting publishers who have signed end user agreements with them from using iBook and iBooks without fear of retribution.

This Is Not My Grandma’s Louis L’Amour Type Of Book

This is not a book in the traditional sense. Yes, it’s got words in it and you can take a traditional book and put it into the software and ergo, it’s a book, but when was the last time you read a book with two hours of video in it?

We shouldn’t even be calling these creations “books.”

There should be some new term created for what these actually are because they’re not normal books.

Part of the frustration I have as a publisher and marketer of these books is that I call somebody and say, “Hey, I want to talk to you about the book we’ve made for the iPad.” What comes to their mind is the traditional book. They’re thinking about something you can thumb thru like a magazine.

“When I do interviews, if I can help it, I’m going to that station or I’m going to find that reporter so I can put an iPad in their hands and I’m going to say, ‘Here is my book. Here is what it can do. And here, let me show you the Rio Azul Mask in 3D where you can turn it.  Here, not me, you, turn it.’ And when you do that, their eyeballs pop. And it’s magic and they’re going, ‘Holy Cow!’ Because they’ve never seen anything like it because this isn’t a book. This isn’t like a normal book.”

Apple’s marketing dollars are spent on hardware, not on software and not on the products one can make using their software to use on the hardware.  This is making it harder to exist in this space, but it’s also freeing up the opportunity to share the message of what these books can be, should be and how they can be built.

Simply put, this is not the kind of book my grandmother would have sat and read. This is not a Louis L’Amour western. And given his imagination, I really wonder what he would be doing with this vast accomplishment in technology.

What Do You Think?

So what do you think?  Is there a better term we could be using to describe books for iPad?

 

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iBooks 3 Adds Social Media

iBooks 3 books for iPad now includes a powerful Social Media component that allows a reader to share content with others via Twitter, Facebook, Message, and Email.

iBooks 3 Social Media tools

iBooks 3 Social Media tools

From an educational standpoint, this is significant.

The new “share” function from highlighting allows for the exchange of text within a book via Mail, Message, Twitter, Facebook or allows a reader to copy for pasting elsewhere. Because of this, the world’s classroom just got a lot bigger. And with the release of the iPad mini, it’s going to grow even faster.

As we’ve mentioned before, a superintendent with $1 million to spend on hardware before the iPad mini, could spend those funds and purchase 2,000 iPads. Because the iPad mini is priced lower, a superintendent can now buy 3,000 iPad mini units for roughly the same $1 million.  Apple‘s strategy clearly was to offer a lower-priced unit that could be smaller in size and not compromise usability–after all, elementary and middle school kid fingers are smaller, so it was a perfect fit.  And think about this, what demographic has the most growth potential in the use of social media?

Social Media In An iBooks 3 Book For iPad

We’ve said it before on this site, but it is worth repeating.  The Social Media component in a book for iPad means a reader now can ask a classmate, parent, teacher or maybe even the book’s author a question about something within the book. Think about the power of that development? Think about being a student and you get to a part in a book you don’t understand and you leave a note for a classmate, the teacher or even the author and ask for further explanation!  That’s mind boggling compared to what happened in education just 10-15 years ago, let alone a month ago before this capability was introduced.

Using the iBooks 3 Social Media Tools

As you might expect, using the iBooks 3 Social Media tools is easy.  A reader just highlights a portion of text they want to share by rubbing their finger over it. Up will pop a dialogue box to color it with a virtual highlighter or underline it, and then the reader has the option to click a MORE button that will lead to a SHARE button.  From there, up pops various Social Media icons.  From there, the reader picks which one to use and goes through necessary logins and addressing and sends the information along with any messages intended.

It’s that easy.  It’s that powerful.  It’s going to change how learning is done in the worldwide classroom.  And just think, if you don’t have an iPad or iPad mini, you’re missing it.

ClaxtonCreative.com

Thank you for reading our series of posts, What Apple Isn’t Saying About Books For iPad.  You’re welcome to download a free copy of it for your iPad or iPad Mini, or you can download a free .PDF version of the book so you can read more about these powerful developments in books for iPad. Our company is located in Dallas, Texas, USA, and we are a designer and publisher of these special books for iPad. Yes, the iBooks Author software is available free to use. And nowadays, most people can get their hands on a copy of Photoshop, but that doesn’t make a person an expert at Photoshop.  Likewise, we have found throughout 2012, that making books for iPad isn’t just something one plops down and does. There are tricks to the process.  An entirely different way of thinking is necessary in designing such a book.  This isn’t like a traditional book, and it’s not even like one you’d write for a Kindle or Nook.

That is why we continually offer our services and encourage you, our readers, who may be considering making a book for iPad, to contact us and let’s talk about how to build it for you.  You can reach us today by calling 972-863-8784 or by using the book submission form at the top of this page. Thank you.  More posts coming Monday!

 

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