The Barnes and Noble Lost Sale From Today
I needed a work book TODAY. I was in Barnes and Noble in Lincoln Park in Dallas and had it in my hands. It was a book about ePublishing in Adobe’s InDesign. Stamped on the back of the book was a price of $49.99. I checked the B&N website and they listed a price break of $30.06 as an “online only” sale.
Thinking surely they’d still want the sale, I went to the front counter and pleaded, “Look, I really need this book today. Can you give me the $30.06 online only price? I’m standing here with $100 in my hand and I need this book TODAY. I can’t afford to wait 48 or more hours to get it in the mail.”
The clerk said he couldn’t save me the $20 price break. In fact, he emphasized that the book wasn’t $49.99. He reminded me that I also was going to pay sales taxes on the book. Add 8.5 percent. To his credit, he did suggest that if I went online today and ordered the book that B&N might could get it to me tomorrow.
But look back at that first paragraph, B&N. I needed the book TODAY.
Isn’t it sort of ironic that the book in question, ePublishing with InDesign CS6: Design and produce digital publications for tablets, ereaders, smartphones, and more, is about how people just aren’t going to bookstores and paying gobs of money for books anymore when they can get them DIGITALLY?
Now admittedly, for this sort of book, I still like to have a printed copy in my hands. But because of B&N’s bullishness today, they lost the sale completely.
And they lost the sale to AMAZON for $28.28.
As you can see, I bought the Kindle edition of the book for my iPad at a cost of $30.11. That’s with sales taxes added. It was $28.28 base price for the digital format. And I got it TODAY.
So before I get back to reading my new digital book, I wanted to remind Barnes and Noble about how they lost the sale of a $30-50 book today because of their inflexibility. And I got it TODAY.
Reminds me of that scene from Friends with Benefits where Jamie is Skyping the recruiter from Amazon about luring Dylan to come work for them from GQ magazine. She asks the Amazon guy if Dylan would leave GQ for Amazon and he responded, “Who knows. People do still do dumb sh**, like pay full price for a book at ….”
TODAY, I wasn’t one of them.
I wonder how many other sales Barnes and Noble lost today because of the same thing……